Country Manager Romania & Sales Director - East Europe

Elekta is a global leader in precision radiation medicine, striving every day to advance human care. We are now seeking an exceptional Country Manager & Sales Director to lead our commercial and operational strategy across a dynamic multi‑country territory covering Romania (Direct), and Bulgaria, Moldova, Ukraine, Latvia, Lithuania and Estonia (Indirect).

This is a unique opportunity to drive impact across diverse healthcare systems, shape market development for life‑changing technologies, and represent a mission‑driven organization dedicated to improving outcomes for patients with cancer and neurological conditions.

As the Country Manager & Sales Director, you will:

• Define and execute the full go‑to‑market strategy for your territory, ensuring Elekta’s solutions reach hospitals and clinicians who need them most.

• Serve as Elekta’s appointed management representative for the Quality Management System (QMS) and hold legal entity representation where applicable.

• Lead cross‑functional teams—Sales, Service, Order Fulfilment and Support—to drive growth, strengthen customer relationships, and deliver outstanding customer satisfaction.

• Represent Elekta to government authorities, healthcare administrations and key decision‑makers, shaping market access and long-term partnership success.

• Be fully accountable for order intake, revenue, profitability, and operational execution, ensuring alignment with regional business objectives.

• Define, deploy and regularly update the country-level commercial strategy.

• Map market potential for Radiotherapy, Brachytherapy, Neurosurgery and Software solutions and translate insights into actionable plans.

• Identify and convert new customer opportunities, while expanding Elekta’s footprint in existing accounts.

• Lead distributor management across indirect markets, driving capability, compliance and long-term partnership success.

• Ensure adherence to Elekta’s QMS, regulatory requirements and corporate policies.

• Maintain and update regulatory strategic plans to support new product introductions.

• Lead and inspire a multi-disciplinary country team, ensuring high performance, collaboration and employee engagement.

• Partner closely with Service to ensure operational excellence and a seamless customer experience.

• Own the country budget, forecasts and resource allocation.

• Champion adoption of core digital tools including CLM, Movex, Workday and Coupa.

• Report market dynamics, business risks, opportunities, and customer insights to senior leadership.

• Proven record of achieving and exceeding sales targets in capital equipment or similarly complex medical technology markets.

• Strong understanding of direct and distributor-based sales models.

• Familiarity with Elekta’s portfolio or the medical devices industry is a strong advantage.

• Experience working in complex, multicultural, matrixed organizations.

• A strategic thinker with strong ethical judgement and integrity.

• A persuasive communicator capable of influencing senior healthcare stakeholders.

• Entrepreneurial mindset with the resilience to navigate diverse and evolving markets.

• A motivating leader who develops people and builds high-performing teams.

• Bachelor’s degree in science, clinical, engineering, or business (or equivalent experience).

• Fluent in English; additional regional languages highly beneficial.

• Ability to travel extensively (up to 80%).

Why Join Elekta?

At Elekta, your work has direct impact on patient lives. You will join a passionate, mission‑driven global community that thrives on innovation, teamwork and purpose. This role offers significant scope for leadership, influence and growth across strategically important markets.