Country Manager | AT-PAC Netherlands

As part of the newly established division umdasch Industrial Solutions, which unites AT-PAC and Doka under the umbrella of the Umdasch Group, AT-PAC is a globally recognized leader in scaffolding solutions. With a strong focus on industrial clients, AT-PAC serves scaffolding companies and industrial service providers across a wide range of sectors. Within the Umdasch Group, AT-PAC acts as the center of excellence for scaffolding technology, ensuring a unified supply chain model and seamless exchange of knowledge and resources across divisions.

Looking ahead, AT-PAC continues to strengthen its position as a technological frontrunner, focusing on the continuous optimization of its scaffolding systems and digital solutions. As part of our global growth strategy, we remain committed to safety, efficiency, and technological excellence—core elements of our value proposition. Our goal is to drive the success of large-scale industrial projects worldwide through intelligent and sustainable scaffolding solutions.

As Country Manager – Netherlands, you will be responsible for driving revenue growth, operational excellence, and technical leadership in one of AT-PAC’s key European markets.
You will lead our established local team (currently 4 employees) across sales, operations, and technical functions, building on a strong existing customer base while accelerating market expansion.

Your focus will be on business development, strategic growth, and market leadership—aiming to increase AT-PAC’s market share and further strengthen its position in the Dutch industrial scaffolding sector.

Key Responsibilities

Sales & Business Development

• Develop and execute a growth-oriented sales strategy to expand AT-PAC’s presence in the Netherlands.
• Identify and pursue new business opportunities while maintaining and expanding relationships with key customers and strategic partners.
• Lead contract negotiations, pricing strategies, and deal closures to achieve ambitious revenue targets.
• Represent AT-PAC at industry events, trade shows, and networking forums to increase brand visibility.
• Analyze market trends, customer needs, and competitive activity to continuously refine the business strategy.

Leadership & Culture

• Foster an entrepreneurial and customer-centric culture within the Dutch organization.
• Lead, mentor, and develop the local team (sales, operations, technical) to achieve defined business goals.
• Ensure a collaborative, performance-driven work environment that supports individual growth and collective success.

Operations & Compliance

• Oversee all operational activities to ensure efficient, compliant, and scalable business processes.
• Collaborate closely with global support functions (Legal, Finance, HR) and shared service partners (e.g., Doka Netherlands) to align business practices and ensure smooth operations.
• Drive continuous improvement in local processes to support profitable growth and customer satisfaction.
• Manage budgeting, financial planning, and reporting in alignment with regional and global objectives.

• Minimum 10 years of experience in sales and operations within the scaffolding, construction, or industrial equipment industry.
• Strong professional network within the Dutch construction and industrial sectors.
• Proven experience leading cross-functional teams (sales, operations, technical).
• In-depth understanding of the Dutch market, business culture, and regulatory framework.
• Excellent negotiation, leadership, and strategic decision-making skills.
• Hands-on, pragmatic approach suited to a dynamic and growth-oriented environment.
• Fluent in Dutch and English (written and spoken).

This is a unique opportunity to help shape the commercial future of a growing industrial division within a privately held, global organization with a clear vision and strategy! AT-PAC offers terrific career opportunities, competitive compensation, comprehensive benefits.