The Role
The Country Manager will oversee market strategy, operations, user acquisition, and growth initiatives for Coins EU, managing local teams and partnerships.
Summary Generated by Built In
About Coins EU
Coins EU is the European arm of a fast-growing digital asset platform committed to providing secure, user-friendly, and compliant crypto services across the region. As we expand our European presence, we are seeking a strategic, entrepreneurial, and execution-focused Country Manager to lead our operations and growth in the EU.
Role Summary
As Country Manager, you will serve as Coins EU’s senior-most leader in the region. You will oversee local strategy, operations, user acquisition, and market expansion initiatives. This is a high-impact leadership role ideal for someone who thrives in fast-paced, highly regulated digital finance environments.
Key Responsibilities
- Market Strategy & Expansion
- Define and execute Coins EU’s go-to-market strategy for key EU countries
- Identify and prioritize market opportunities across user segments (retail, OTC, merchant)
- Support expansion into new jurisdictions in alignment with product and compliance readiness
- Business Growth & Partnerships
- Drive user acquisition and retention through localized campaigns and partnerships
- Build and manage relationships with key ecosystem partners: payment providers, banks, fintech platforms, and associations
- Collaborate with marketing, product, and business teams to localize and optimize product offerings for EU users
- Operational Execution
- Oversee daily operations in the region, ensuring high service quality and efficiency
- Coordinate with customer support, fraud/risk, and engineering teams to resolve local issues and improve user experience
- Track and report on KPIs, market performance, and operational bottlenecks
- Leadership & Representation
- Represent Coins EU to regulators, business partners, and public stakeholders (excluding regulatory filings)
- Act as a cultural and strategic bridge between EU operations and global HQ
- Lead, mentor, and grow a local cross-functional team as needed
Requirements
- Based in the EU with authorization to work in the region
- 5+ years of leadership experience in fintech, digital assets, financial services, or tech
- Proven track record in launching or scaling products across EU markets
- Familiarity with European financial services regulation and competitive landscape
- Excellent interpersonal and stakeholder management skills
- Fluent in English; additional EU languages are a strong plus
Preferred Qualifications
- Background in commercial operations, business development, or general management
- Experience in crypto exchanges, digital wallets, neobanks, or payment systems
- Familiarity with SEPA payments, fiat on/off ramps, and EU banking infrastructure
- Experience building and leading distributed teams
Skills Required
- 5+ years of leadership experience in fintech, digital assets, financial services, or tech
- Proven track record in launching or scaling products across EU markets
- Familiarity with European financial services regulation and competitive landscape
- Excellent interpersonal and stakeholder management skills
- Fluent in English; additional EU languages are a strong plus
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The Company
What We Do
Coins.ph is on a mission to create an open financial system by providing everyone easy access to Web3 and digital assets. Launched in 2014, Coins.ph is the most established crypto brand in the Philippines and has gained the trust of more than 16 million users. Through the easy-to-use mobile app, users can buy and sell a variety of cryptocurrencies and access a wide range of financial services. We're a fast-growing startup looking for passionate, motivated, and exceptional people to join us in doing work that matters. Visit http://coins.ph/careers to learn more
