Pfizer

Country Brand Manager - NOLA / Specialty Care

Posted Yesterday

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Suba, Bogotá D.C., Distrito Capital

Hybrid

Senior level

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

The Country Brand Manager drives brand strategy, optimizes commercial activities, manages revenue growth, and collaborates across teams to ensure brand success in the NoLa region.

Summary Generated by Built In

Role summary

Owns, defines and drives NoLa specific Terapeutic Area and Brand strategy and tactical plans
Plan, develop, optimize and execute commercial activities of the portfolio
Forecast revenue of the selected TA portfolio and A&P for key brands
Generating revenue growth, drive product growth and lifecycle management, demand forecasting and Manage A&P for selected TA brands as well as ensuring the realization of profitability through market access tools
Matrix management & leadership to ensure optimal decision making between region, cluster and local cross functional teams for effective support of the brand
Proactively driving the development of brand strategies to maximize the brand growth in the different countries.
Have deep region, customer, patient and competitor knowledge and insight, ideally within the selected portfolio space and effectively uses them to articulate and drive the brand strategies.
Acts as the single-point 'go-to person' on all portfolio related matters, forms, represents the portfolio on all regional matters
Leads the portfolio cross-functional team in NoLa cluster.
Collaborate with the global, regional brand team and other CBLs across the cluster/region in the development and delivery of regional initiatives and programs

Role responsibilities

Provides local insights and brand feedback to cluster or global team and Category Lead NoLa
Tailors and executes brand strategies to regional market needs, and defines regional priorities for the brands
Selects best-fitting modules from the global provided content and trans-create, customize, manage approval & roll-out of new promotional materials as needed
All needed material updating based on regulatory changes
Works closely with CoLab to ensure reuse metrics
Forecasts portfolio performance, track progress towards target, and active involvement for revenue adjustment throughout the year during LE process
Allocates and executes in country brand marketing expenses
Develop brand plan/operating plan for selected portfolio in the region and continuously evaluating opportunities for the brands
Develop and own the local omnichannel strategy and overall objectives as well as the commercial tactical in collaboration with content&channel manager
Cross-functional brand leadership across Customer Facing Colleagues, H&V, Commercial, Account management, medical, legal, regulatory, compliance, finance, logistic etc.
Partners with Medical to identify and manage KOLs.
Articulates and gains support for the brand objectives financially, strategically, and tactically, and can work across the matrix to obtain needed resources
Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws, and regulations in each country.

Organizational relationships

Marketing, Sales, Legal, Procurement, Compliance, H&V, Biopharma Operation, PGS, Medical, Regulatory, Safety, Quality, Finance,

Qualifications

Min. 5 years of marketing or relevant function (market, access, PA) experience within the industry
Bachelor's Degree or equivalent required
Master's degree or MBA desired
English is a must written and spoken
Understanding on the healthcare environment and how to adapt strategies/initiatives to meet healthcare and patient needs
Marketing, Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation, and communications
Performance and Program Metrics
Financial and budgeting experience
Exceptional interpersonal and influencing skills
Exceptional collaboration/negotiation
Exceptional prioritization - among/across brands, resource-constrained context
Vendor management
Ability to work in co-promotion and/or matrix structure
Lives up Pfizer values: Courage, Excellence, Equity and Joy
Ability to work effectively under pressure
Excellent time-management, well organized and self-motivated
Proven ability to meet deadlines and successfully manage multiple projects simultaneously.
Positive and supportive team player that can energize and motivate others
Strong analytical skills and ability to execute with accuracy, and ability to support compliance.
Strong relationship building skills across departments.
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results
Good communication skills with a clear communication style, able to communicate with staff and management at all levels.
Excellent presentations skills.
Knowledge of general office procedures and equipment
Must be able to work independently.

EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
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Top Skills

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Data Analysis

Marketing Execution

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.