Pfizer

Country Brand Lead Vaccines

Posted Yesterday

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3 Locations

Hybrid

5-5 Annually

Senior level

Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing • Biotech • Pharmaceutical

We’re in relentless pursuit of breakthroughs that change patients’ lives.

The Role

The Country Brand Lead for Vaccines is responsible for driving brand strategy, managing product lifecycle, forecasting revenue, and executing brand budgets. This role collaborates across functions to tailor strategies and insights for the local market while overseeing compliance and training initiatives.

Summary Generated by Built In

POSITION SUMMARY

Own brand strategy for the market.
Define and Drive Country Specific TA and Brand Strategy.
Drive product growth and lifecycle management.
Forecast revenue and Opex of assigned brands, ensuring the realization of revenue and profitability targets in country.

POSITION RESPONSIBILITIES

Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA
Forecast brand performance and track progress towards target
Allocate and execute in country brand budget
Cross-functional brand leadership - across Field Force, Account mgmt., medical, legal, regulatory, Health and value, supply etc
Provide local insights and brand feedback to Regional TA Lead (RTAL) / Senior Brand Lead(s), Category Lead
Select best-fitting modules from regional content; translate and trans-create brand materials, as needed
Manage local agencies for trans-creation (budget, scope, timing, and quality of project)
Train Field Force on product positioning and prioritization
Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes

POSITION ACCOUNTABILITY

Brand Plan: review of brand strategies by regulatory / legal
Campaign Development: Select best fitting modules for country needs
Promo Meetings: Manage compliance review of materials
Develop country Op Plan and influence sales targets and brand A&P allocations (with Category Lead and RTAL)
Long-range forecasting (with Category Lead and RTAL)
Revenue adjustments, as needed (with Category Lead and RTAL)
Develop promotional meetings strategy (with Category Lead / RTAL)
Validate brand-specific messages, design training (with medical, regulatory)
Develop awareness campaigns, congress content (with KOLs) in partnership with Medical

ORGANIZATIONAL RELATIONSHIPS

Country Managers / Category Lead
Legal Lead
Country Portfolio Leads
Market Access Lead
Medical Affairs Lead
Regulatory Lead
Customer Marketing roles
M&E
RTAL
eMCM marketing
GCO Marketing services, Business Analytics & Insights (BAI)

RESOURCES MANAGED
Financial Accountability
Responsible for business driven from managing current portfolio.
Supervision
No supervision responsibility
EDUCATION, EXPERIENCE

Preferably 5+ years of marketing experience or management experience with solid marketing assignment during the past year with clear marketing accountabilities.
Experience in inflammation and immunology / Internal medicine is a plus.
Bachelor's Degree is required and Master degree or MBA is a plus
Broad knowledge and experience of the north Africa business dynamics is a Plus
Proven track record as key achiever

TECHNICAL SKILLS REQUIREMENTS
Expect candidates to demonstrate these commercial /management competencies

Marketing, Customer and Competitor Insight
Marketing Execution
Strategic and Operational Business/Marketing Planning
Data analysis, interpretation and communications
Performance and Program Metrics
Exceptional interpersonal skills
Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, RTALs, BU Leads/CM)
Exceptional prioritization -among/across brands, resource-constrained context;
Vendor management
Proficiency in the local language as well as English proficiency

Work Location Assignment: On Premise
Posting End Date: 30 December, 2025
Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.
Marketing and Market Research

Top Skills

Data Analysis

Marketing

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The Company

HQ: New York, NY

121,990 Employees

Year Founded: 1848

What We Do

Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.

Why Work With Us

We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.