Corporate Communications Consultant

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What We'll Bring:

The India Corporate Communications Consultant is responsible for helping position TransUnion as a global information and insights company that makes trust possible in global commerce, and an employer of choice. Taking a ‘one TU approach’ in India, it combines both TransUnion INDAS and the GCCI (Chennai, Bengaluru, Hyderabad, Pune and Mumbai) and will support all internal and external communications activity, which includes but isn’t limited to proactive PR, crisis/incident work, internal communications and priority client communications that impact our corporate reputation. The role will closely collaborate and align with the Corporate Affairs and Communications representatives of our TransUnion CIBIL business.

What You'll Bring:

The ideal candidate thrives in an energetic environment that encourages collaboration and innovation. Happy operating at both a strategic and practicable level, this role will suit someone with the ability to prioritize multiple projects with varying due dates and requirements. This role is responsible for creating and effectively delivering unified activity and driving consistency of message, where appropriate. Aligned to the TU global operating model and matrix structure, the role will report to the India Head of Corporate Communications

Under the leadership of the India Head of Corporate Communications, the role will need to support the two entities in India, in alignment with our communications partners at TransUnion CIBIL. The role will help our India GCC tell its story (and how it supports TransUnion’s wider global growth) creatively and effectively across multiple communication and marketing disciplines and platforms, for a variety of different audiences, in addition to supporting TransUnion INDAS’s internal and external communications needs.

This role is a key contributor to our communications program and is responsible for day-to-day planning and execution. This India Corporate Communications Consultant is also able to draw on shared International and Enterprise-level resources – these include but aren’t limited to writers, designers, social media experts, additional agencies, crisis communications and executive communication teams.

The role works with the wider International / Enterprise teams (Corporate Affairs & Communications, Marketing, Brand Marketing and HR) to leverage and integrate Enterprise best practices and standards. 

Impact You'll Make:

Core Accountabilities / Responsibilities:

• Help develop and execute TransUnion’s corporate communications strategy (internal and external) for our TransUnion INDAS and GCCI entities
• Support alignment to wider International and Enterprise frameworks/processes
• Support priority client communications (INDAS) that impact our corporate reputation
• Drive annual goals and targets aligned to wider stakeholders and team / global reporting requirements (i.e. Corp Affairs and Comms, and Marketing) enabling an integrated approach to all activity
• Plan, coordinate and execute activity around key topics, bringing together business-wide campaigns. Ensure SLAs and other dependencies are managed and understood
• Own internal campaigns focused on building the GCC brand with internal stakeholders, highlighting its value proposition, success stories and use cases. Work with the GCCI leadership team to identify content in support of this.
• Support wider research (product and service) PR work
• Collaborate with TransUnion’s PR agency in region and other suppliers as required for specific projects, etc.
• Liaise closely with in-region TransUnion INDAS and GCCI stakeholders to ensure program alignment and a wider joined-up approach to reputation management
• Identify opportunities for interview procedure/technique training with key senior spokespeople for corporate media opportunities and coordinate accordingly (liaising with our global media trainer where required)
• Support planning and prioritization activity across corporate communications program in region as required
• Contribute to KPI reporting and evaluation metrics in region and internationally as required
• Support the maintenance of materials necessary for the delivery of the corporate program (e.g. tactical / activity planners, briefing documents, issues trackers, etc. across Marketing and Corporate Affairs and Comms requirements)
• Strong media awareness – opportunity spotting and providing insight to the wider business are key to this role (develop wider insight and feedback tools, including enhanced competitor tracking) + proactive and reactive press office activity as required
• Be a supporting member of the crisis/incident communications team/DIRT (Data Incident Response Team)
• Support the development of annual strategic communication plans that ensure key messaging, positioning and measurable objectives are all in alignment with overall Global and assigned business unit goals, and execute accordingly
• Build productive relationships and identify compelling stories and activity to showcase our employer of choice status. You’ll support TransUnion INDAS and the GCCI in bringing employee stories to life in an engaging and compelling way (across all communication channels and disciplines)
• Develop compelling content and drive optimal delivery – this may include but not limited to email messages, intranet stories, presentations, website content, by-line articles, video, talking points, Q&A, social media, digital signage, press releases, media statements and more
• Help with end-to-end event management of internal corporate events (including town halls) and external branding events such as conferences, workshops, hosting meetings etc.
• Use analytical background to measure program response, impact and overall project-specific ROI
• Run projects from start to finish, including planning, creative, execution and measurement

Required Skills / Qualifications / Experience:

• Intermediate stakeholder management
• Strong collaboration and relationship building
• Quick assimilation of complicated and technical information
• Highly developed creativity
• Highly analytical and numerate
• Ability to multi-task
• Communication and influence
• Strong media knowledge
• Strong attention to detail
• Self-starter — good prioritization and organization skills
• Creativity, flexibility and initiative
• A reasonable degree of diplomacy and discretion
• Wider experience of combined campaigning (especially in relation to public affairs, marketing, internal communications and employer branding)
• Knowledge of wider marketing disciplines (including social media)
• Knowledge/experience of internal comms best practices
• Degree educated and relevant professional training

Additional information:

The ideal candidate will have a strong attention to detail and the ability to simultaneously manage multiple streams of work. The candidate should be a passionate communicator who is eager to create deliverables whilst also operating at a strategic level.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

TransUnion Job Title

Consultant, Marketing Communications