Core Product Marketing Manager

We are seeking a Product Marketing Manager to join our growing Product Marketing team. This role will own Go-To-Market (GTM) strategy for a key product line within the Articulate platform. You’ll collaborate closely with cross-functional teams to inform the product roadmap, develop messaging and positioning, and drive customer acquisition and retention. Ideal candidates possess a deep understanding of the Learning & Development market and hands-on experience with Articulate 360 products.

What You'll Do:

• Own the GTM strategy, including key launches, for a product within the Articulate 360 platform
• Work closely with product, sales and marketing teams to build out go to market strategy and execute multi-channel campaigns including launches that effectively drive customer acquisition and retention
• Create positioning, unique value props, and differentiated messaging that demonstrate ongoing value of Articulate products to support aggressive revenue, expansion, and renewal goals
• Work with Growth Marketing, Design, Copy and Content Marketing on campaign execution; review copy created by other team members to ensure accuracy of our positioning and messaging
• Drive international and domestic growth by enabling and empowering our partners and direct field teams
• Plan and execute research initiatives to develop a deep understanding of customers, markets and competitors that can inform GTM strategy and product roadmap
• Develop understanding of Articlate’s market - trends, competitors, compelling events incorporate learnings into GTM plans
• Support execution of events with messaging, content and insights
• Create assets for our revenue generation teams throughout the sales and customer success process (e.g. pitch decks, brochures, sales sheets, battlecards, etc.)
• Bring deep Articulate 360 product and Learning & Development market expertise all aspects of our go to market

What You Should Have:

• 5+ product marketing experience (B2B SaaS preferred)
• Experience with e-learning course creation and distribution, with a preference for candidates who have used Articulate 360
• Strong customer-centric approach, with the ability to develop customer insights use them to inform messaging and broader GTM strategy
• Excellent communication and presentation skills - an amazing storyteller with the ability to translate complex ideas into a clear narrative
• Data-oriented mindset – ability to create and leverage data as a key input into decision-making; comfortable making decisions when data is ambiguous or unreliable
• GTM experience – understanding of how to take products to market via sales and marketing channels
• Results-oriented – ability to prioritize, execute, and drive results
• Strong cross-functional collaboration skills – ability to partner with a wide range of internal and external stakeholders, and collaborate effectively
• Bachelor’s degree (or equivalent years of experience); MBA preferred