We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey — from onboarding to activation — while leveraging AI to deliver highly personalized experiences at scale. This is an IC role with high autonomy and direct impact on millions of users.
Responsibilities
- Own and drive core platform features across Homepage, User Center, AI Generative UI, and Market pages — including general site operations, compliance tracking, localization, and content display configuration.
- Design and optimize onboarding flows and user journeys to improve new user conversion and activation across key touchpoints, applying strong UI/UX sensibility and design thinking to 2C product experiences.
- Design and iterate on recommendation and personalization strategies to achieve personalized content delivery; partner with engineering teams to build and refine personalization engines and generative UI experiences that adapt to user context.
- Drive cross-functional execution across engineering, design, data, and business stakeholders, and ensuring product delivery with strong stakeholder management.
- Collaborate with AI teams search/recommendation algorithms and LLM teams to translate model capabilities into user value.
- Define success metrics, run experiments, and iterate based on data — apply a rigorous, data-driven methodology to all product decisions; support business units with exposure and growth initiatives across the App.
Requirements
- 5–10 years of product management experience, with a strong foundation in fintech, crypto/Web3, or AI-driven products; ~70–80% experience match is expected — willingness to learn and adapt is essential.
- Financial product experience with deep understanding of 2C product design, UI/UX principles, and design thinking; ability to uphold quality standards while balancing user needs and business demands.
- Strong analytical and data-driven mindset — can structure ambiguity into clear product specs, use data to justify decisions, and define meaningful success metrics.
- Proven ability to ship user-facing products with measurable impact on conversion and engagement; fast execution with strong self-problem-solving capability and independent thinking.
- Exceptional stakeholder management; experience with platform/middle-office products is strongly preferred; resilient under pressure with a positive, solutions-oriented mindset.
- Experience partnering with search/recommendation algorithm teams and LLM initiatives is a strong plus.
Skills Required
- 5-10 years of product management experience
- Experience in fintech, cryptocurrency/Web3, or AI-driven products
- Financial product experience and strong understanding of consumer product design
- Strong UI/UX principles and design thinking knowledge
- Strong analytical and data-driven decision-making skills
- Ability to structure ambiguity into clear product specifications and define success metrics
- Proven experience shipping user-facing products with measurable conversion or engagement impact
- Strong execution, independent problem-solving, and independent thinking
- Exceptional stakeholder management and cross-functional collaboration skills
- Platform or middle-office product experience
- Experience partnering with search or recommendation algorithm teams
- Experience with LLM initiatives
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com








