Core Experience & AI Product Manager

Posted Yesterday
Be an Early Applicant
20 Locations
In-Office or Remote
Senior level
Blockchain • Fintech • Software • Cryptocurrency • Metaverse
The Role
Owns core platform experiences across homepage, user center, AI-generated interfaces, and market pages. The role leads onboarding and activation optimization, personalization and recommendation strategies, generative UI development, and cross-functional product delivery. Responsibilities include partnering with AI, search, recommendation, and LLM teams; defining metrics; running experiments; and using data to improve conversion, engagement, and user journeys across a global fintech and cryptocurrency platform.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.

We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey — from onboarding to activation — while leveraging AI to deliver highly personalized experiences at scale. This is an IC role with high autonomy and direct impact on millions of users.

Responsibilities

  • Own and drive core platform features across Homepage, User Center, AI Generative UI, and Market pages — including general site operations, compliance tracking, localization, and content display configuration.
  • Design and optimize onboarding flows and user journeys to improve new user conversion and activation across key touchpoints, applying strong UI/UX sensibility and design thinking to 2C product experiences.
  • Design and iterate on recommendation and personalization strategies to achieve personalized content delivery; partner with engineering teams to build and refine personalization engines and generative UI experiences that adapt to user context.
  • Drive cross-functional execution across engineering, design, data, and business stakeholders, and ensuring product delivery with strong stakeholder management.
  • Collaborate with AI teams search/recommendation algorithms and LLM teams to translate model capabilities into user value.
  • Define success metrics, run experiments, and iterate based on data — apply a rigorous, data-driven methodology to all product decisions; support business units with exposure and growth initiatives across the App.

Requirements

  • 5–10 years of product management experience, with a strong foundation in fintech, crypto/Web3, or AI-driven products; ~70–80% experience match is expected — willingness to learn and adapt is essential.
  • Financial product experience with deep understanding of 2C product design, UI/UX principles, and design thinking; ability to uphold quality standards while balancing user needs and business demands.
  • Strong analytical and data-driven mindset — can structure ambiguity into clear product specs, use data to justify decisions, and define meaningful success metrics.
  • Proven ability to ship user-facing products with measurable impact on conversion and engagement; fast execution with strong self-problem-solving capability and independent thinking.
  • Exceptional stakeholder management; experience with platform/middle-office products is strongly preferred; resilient under pressure with a positive, solutions-oriented mindset.
  • Experience partnering with search/recommendation algorithm teams and LLM initiatives is a strong plus.

Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)

Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.

Skills Required

  • 5-10 years of product management experience
  • Experience in fintech, cryptocurrency/Web3, or AI-driven products
  • Financial product experience and strong understanding of consumer product design
  • Strong UI/UX principles and design thinking knowledge
  • Strong analytical and data-driven decision-making skills
  • Ability to structure ambiguity into clear product specifications and define success metrics
  • Proven experience shipping user-facing products with measurable conversion or engagement impact
  • Strong execution, independent problem-solving, and independent thinking
  • Exceptional stakeholder management and cross-functional collaboration skills
  • Platform or middle-office product experience
  • Experience partnering with search or recommendation algorithm teams
  • Experience with LLM initiatives

Binance Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.

  • Career-Linked Recognition & Rewards Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
  • Flexible Benefits Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
  • Retirement Support Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.

Binance Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Singapore
7,696 Employees
Year Founded: 2017

What We Do

Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com

Similar Jobs

DBS Bank Ltd Logo DBS Bank Ltd

2027 Management Associate Programme OPS003

Fintech • Information Technology • Software • Financial Services
In-Office or Remote
17 Locations
41000 Employees

DBS Bank Ltd Logo DBS Bank Ltd

2027 Management Associate Programme OPS005

Fintech • Information Technology • Software • Financial Services
In-Office or Remote
17 Locations
41000 Employees

ProspeX CRM Logo ProspeX CRM

Head of Engineering - Custody

Artificial Intelligence • Marketing Tech • Sales • Software
In-Office or Remote
48 Locations

Kintsugi AI, Inc. Logo Kintsugi AI, Inc.

Technical Lead

Artificial Intelligence • Fintech • Software • Automation
In-Office or Remote
24 Locations

Similar Companies Hiring

Hanover Park Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
42 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account