What We’re Looking For
We're looking for a Product Manager to own and drive the core platform experience and AI-powered personalization across our main site. You'll be responsible for optimizing the end-to-end user journey — from onboarding to activation — while leveraging AI to deliver highly personalized experiences at scale.
This is an IC role with high autonomy and direct impact on millions of users. 6-month contractor extendable based on good performance
Responsibilities
Core Platform & AI
- Own product features for Homepage, User Center, AI Generative UI, and Market pages
- Design and optimize onboarding flows to improve new user conversion
- Drive user journey and UI/UX optimization across key touchpoints
- Collaborate with BUs to drive exposure and growth initiatives across App
Personalization & Recommendation
- Design and iterate on recommendation strategies to achieve hyper-personalized content delivery (千人千面)
- Partner with ML/data teams to build and refine personalization engines
- Define product requirements for generative UI experiences that adapt to user context
Cross-functional
- Drive alignment across engineering, design, data, and business stakeholders
- Define success metrics, run experiments, and iterate based on data
Requirement
- Proven ability to ship user-facing products with measurable impact on conversion and engagement
- Strong analytical and logical thinking — can structure ambiguity into clear product specs
- Comfortable working with AI/ML teams and translating model capabilities into user value
Skills Required
- Experience in fintech, crypto/Web3, or AI-driven products
- Proven ability to ship user-facing products with measurable impact on conversion and engagement
- Strong analytical and logical thinking, with the ability to structure ambiguity into clear product specifications
- Comfort working with AI/ML teams and translating model capabilities into user value
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
Binance Insights
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
