Copywriting Lead

About GlossGenius

GlossGenius is building an ecosystem enabling entrepreneurs to succeed.  We empower small business owners to focus on being creators, not admins, by offering a range of business management tools including booking and scheduling, marketing, analytics, payment processing and much more. 

Over 75,000 small business owners have chosen to rely on GlossGenius every day to run their entire set of business operations. Joining its powerful, intuitive platform with its vibrant, distinguished brand, GlossGenius is the ideal combination of a fintech, SMB software, and consumer company all in one.

About the Role

As the Copywriting Lead, you’ll be responsible for building out the copywriting discipline at GlossGenius. You will create new processes and guidelines, craft compelling copy for key marketing touchpoints, and work cross-functionally to uplevel the excellence of GlossGenius content across the organization. You will work hand in hand with the Brand team on campaign development, Creative and Performance teams on ad creation, and Product Marketing teams on positioning. This role will bring our unique and resonant voice to life across the funnel, drive consistency in-market, and ultimately help us attract and delight more customers.

You will report to the Director of Brand Marketing. You must be commutable to our NYC headquarters and will operate in a hybrid environment with 2 days per week in the office (Tuesdays & Thursdays).

What You’ll Do

• Establish a streamlined content creation process that drives consistency and excellence across the marketing ecosystem
• Create engaging copy for cross-channel marketing efforts  by leading on ad copy creation, integrated campaign messaging guides, and tagline development
• Actively participate in brainstorming sessions, contributing creative and strategic ideas that uplevel our marketing
• Write copy for select UX projects, contributing to messaging across the GlossGenius product experience 

What We’re Looking For

• 5+ years of professional writing experience 
• Proven track record developing successful ad campaigns for industry-leading brands 
• Experience creating and implementing processes for copywriting excellence 
• Strong understanding of how to write persuasive copy that drives engagement and conversions across the funnel 
• Ability to distill complex concepts into compelling narratives, and adapt tone and style for various audiences
• Positive, collaborative, and open to feedback, contributing to strong cross functional working relationships 

Benefits & Perks 

• Flexible PTO
• Competitive health & dental insurance options, with premiums partially or fully covered by GG
• In-person opportunities that are designed to help team members foster collaboration and build community (ie; working out of a co-working space, team dinners, and other team building activities)
• Fertility and adoption benefits via Carrot
• Generous, fully-paid parental leave policy
• 401k benefit - employees are eligible to contribute starting day 1 of employment
• Professional Development - employees receive a yearly stipend for approved learning and educational-related expenses
• Pre-tax commuter benefits
• Dependent Care FSA
• Home office support

The starting base salary for this role in New York, California, and Washington is between $100,000-$120,000 + target equity + benefits. The base salary offered is dependent upon many factors including skills, experience, location, and education. The base pay range is subject to change and may be modified in the future.  Additionally, this role is currently eligible to participate in GlossGenius’s equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.

At GlossGenius, we celebrate our differences and are committed to creating a workplace where all employees feel supported and empowered to do their best work. We believe this benefits not only our employees but our product, customers, and community as well. GlossGenius is proud to be an Equal Opportunity and Affirmative Action Employer.