This isn't a "write one campaign a quarter" role. You'll be in it daily, writing and refining the copy that keeps Fi moving across performance ads, emails, social, and everything in between. You'll work at the intersection of brand and marketing, doing a mix of net new writing and sharpening copy that comes in from other teams.
What You'll Do:
- Write and refine copy across paid social, organic social, email, the Fi app, and landing pages
- Review and edit copy from other teams to ensure it's on-brand, accurate, and sharp
- Translate product features and technical specs into clear, concise, personality-driven messaging
- Work within tight character limits and platform constraints without losing voice or impact
- Support campaign concepting alongside designers and marketers
- Proofread with precision, catching errors before anything goes out the door
- Bring fresh ideas to the table while staying grounded in what drives performance
What You'll Bring:
- 2-4 years of copywriting experience, agency or in-house
- A portfolio that shows range: brand voice, performance copy, social, and email
- Comfort toggling between punchy short-form and longer narrative copy
- Experience proofreading and editing, not just writing from scratch
- Strong attention to detail and reliable time management in a fast-paced environment
- A collaborative mindset and the ability to communicate between different teams
- Familiarity with DTC or consumer brands is a plus, pet or tech space is even better
Why You'll Love Us:
- Time to Recharge: Enjoy flexible PTO to take the breaks you need.
- Top-Notch Health Coverage: We’ve got your back (and teeth and eyes) with full medical, dental, and vision insurance.
- Wellness Perks: Free access to One Medical, Kindbody, and Talkspace to keep you feeling your best.
- Dog-Friendly Office: Bring your pup to work — they’re part of the team, too.
- Give Back to the Pups: Make tails wag with a $500 annual donation to a dog charity of your choice through our BarkBack Program.
- Free Fi Membership: Your furry best friend(s) get all the benefits of a Fi collar, on us!
- Love for Friends + Family: Share the Fi magic with loved ones through our gifting program.
Skills Required
- 2-4 years of copywriting experience (agency or in-house)
- A portfolio showing range: brand voice, performance copy, social, and email
- Comfort toggling between punchy short-form and longer narrative copy
- Experience proofreading and editing copy from others
- Strong attention to detail and reliable time management in fast-paced environments
- Collaborative mindset and ability to communicate between different teams
- Familiarity with DTC or consumer brands
- Experience in the pet or tech space
What We Do
Fi is rethinking the relationship between dogs and humans. We build products for your dog to live their best life. We are full of experienced, passionate people that have built and shipped outstanding products for Nest, Square, Google and Uber who all care about their dogs. Together, we're bringing a digital revolution to the dog space. Today's collars and leashes are relics from the past; nothing has changed since the 80's. We're using technology to improve the dog space and affect the lives of the 100 million dogs living in the US for the better. The hardest part about being a dog owner is they can't tell you when something is wrong. Fi aims to change that; even by knowing what their 'normal' day of activity is, we're already learning so much more about our dogs than we ever could before. And we're not stopping there. We're looking for people to join us who love a good challenge—and of course, dogs. We set the bar high at Fi. In our world, "impossible" means "let me find a way".
