ABOUT GREENPARK
Greenpark's continued success is built upon the quality of the assets we deliver.
Our clients trust us because we deliver top quality work efficiently, to budget and on time, with a positive attitude and the tenacity it takes to make great work happen. Great content is the common goal that fuels us all.
Our ambition is to be engaged across every aspect of our clients' business where we have the expertise and skills to such an extent that we become indispensable to them.
This role description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.
WHY THIS ROLE EXISTS
This role will be part of Greenpark’s Inhouse Creative Team, working directly with Greenpark’s client/s from briefing to asset creation and delivery.
THE COPYWRITER ROLE
The creative copywriter, a wordsmith extraordinaire, crafts narratives that dance off the page and into the hearts of the audience.
Armed with a keyboard and a flair for linguistic artistry, they transform brand objectives into compelling stories and persuasive messages.
From taglines that linger in the mind to prose that evokes emotion, every word is carefully chosen to resonate with the target audience.
This copywriting virtuoso navigates the delicate balance between wit and sincerity, injecting personality into campaigns that not only inform but also inspire.
In the ever-evolving landscape of advertising, the creative copywriter is the storyteller who turns ideas into unforgettable stories
RESPONSIBILITIES
- Collaborating closely with the design and marketing teams, you'll craft a compelling and persuasive copy that resonates with our target audience and aligns with brand messaging.
- Your responsibilities include generating creative concepts, writing engaging headlines, taglines, and body copy for various channels, from print to digital.
- Adapting your writing style to suit different tones and brand voices, you'll play a key role in maintaining consistency across all communication platforms.
- Embracing creativity and storytelling, you'll contribute to brainstorming sessions, develop impactful messaging strategies, and ensure that the narrative complements the visual elements of our campaigns.
- Stay abreast of industry trends and market insights, incorporating them into your writing to create content that not only captures attention but also drives results.
- Your role as a Copywriter is essential in shaping the voice and personality of our campaigns, leaving a lasting impression on our audience.
What We Do
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. We strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us. We have a proud and proven track-record of helping brands amplify their digital presence to a worldwide audience, enabling brands to own their audiences, capture first-party data and save millions in paid media. Across our regional hubs, we create and manage high-performing content for over 150 brand websites, content hubs and social media accounts, including: AllthingsHair.com, MasakApaHariIni.com, BEAUTYHUB.PH, CadaCasaUmCaso.br BeautyDaily.Clarins.co.uk and TheMixer.com. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Greenpark’s 8-hub offices are located in Singapore, Jakarta, London, São Paulo, New York, Cape Town, Amsterdam and Paris
