At TruStage, we’re on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what’s possible. We need you to help us shape what’s next. You’ll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.
Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition
Job Purpose:
This position is responsible for content ownership of creative assets from strategic concept to production and execution. The role is part of the larger marketing team that is accountable for strategy development, creative development, and campaign execution.
Job Responsibilities:
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Works collaboratively with creative team and other partners to develop integrated brand message/campaign, marketing and communications strategies.
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Develops concepts, writes, edits and proofreads compelling creative, content, promotional and/or marketing materials, based upon strategic inputs, that meet defined objectives and are optimized for scale, efficiency and effectiveness.
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Co-develops editorial calendars that amplify key messages and enable streamlined content production.
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Uses rationale to present creative concepts and can defend work based upon strategy inputs.
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Has an in-depth understanding of direct response creative drivers and develops copy that delivers customer-centric results.
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Leverages an in-depth understanding of the audience to develop compelling copy that drives action.
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Articulates complex information through relevant, easy-to-understand stories.
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Builds relationships and develops a network of internal and external thought leaders to serve as subject matter experts and contributors to content deliverables.
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Ensures alignment with brand, business area, production and compliance standards.
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Maintains defined standards and voice.
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Uses performance data to iterate and improve creative assets.
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Completes and leverages departmental direct response best practices training.
The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.
Job Requirements:
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Bachelor’s degree in English, Journalism, Communications, Advertising, Marketing or closely related field, or equivalent work experience
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5+ years in a professional writing/editing capacity.
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Excellent verbal and written communications skills.
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Strong attention to detail and deadline-orientation, ensuring consistent, timely, and accurate work.
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Experience working in collaborative environments.
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Strong strategic thinking and project management skills.
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Ability to take feedback and implement it into work products.
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Diverse, relevant work samples.
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Experience writing for the financial services or credit union industry a plus
#LI-Remote
If you’re ready to help make a difference, apply today. Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.
Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.
Base Salary Range:
$78,400.00 - $117,600.00
At TruStageTM, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when “life happens,” you can focus on what’s most important.
Accommodation request
TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.
What We Do
We believe a brighter financial future should be accessible to everyone. Built on the principle of “people helping people,” CUNA Mutual Group is a financially strong insurance, investment and financial services company. Through our company culture, community engagement, and products and solutions, we are working to create a more equitable financial system that helps to improve the lives of those we serve and our society.
In 2020, the CUNA Mutual Group Foundation donated $3.8 million dollars to support more than 80 community partners and organizations, including several credit union foundations.
