● Product Messaging: Translate complex technical features into simple, benefit-driven value propositions.
● Go-to-Market (GTM) Content: Write high-converting copy for product launches, landing pages, email campaigns, and video scripts.
● Cross-Functional Collaboration: Partner with product managers, designers, and demand generation teams to align on product positioning.
● Brand Consistency: Maintain and evolve the product voice and tone across every customer touchpoint.
● Social & Email Content: Develop engaging copy for social media posts, visual creative assets, newsletters, and high-performing email subject lines.
● Web Content Creation: Develop compelling web case studies, blog posts, guides, and articles that showcase customer success and thought leadership.
● Research and Optimization: Analyze competitor messaging, test headlines (A/B testing), and apply SEO best practices to maximize audience reach.
Requirements and Qualifications
● Writing Experience: 5+ years of professional copywriting experience, ideally within a SaaS, tech, or product-driven marketing environment.
● Portfolio: A strong portfolio demonstrating successful product launches, web copy, or campaign messaging.
● Communication Skills: Exceptional command of grammar, storytelling, and simplifying technical concepts.
● Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
● Technical Familiarity: Basic knowledge of SEO principles, content management systems, and analytics tools.
Preferred Qualifications
● Exceptional writing and editing skills, with an ability to synthesize complex information into clear, concise and engaging content for diverse audiences.
● Strong communication skills and ability to influence/advise key stakeholders
● Strong understanding of digital channels and content formats, with the ability to strategically modify writing approach appropriately for each marketing platform, content format or brand voice.
● Agile and organized project management, capable of prioritizing incoming requests and driving forward multiple highly cross-functional projects simultaneously
● Collaborative team player comfortable with receiving direct feedback and leading toward consensus
● Knowledgeable in brand standards, with strong attention to detail to ensure high-quality, impactful, and consistent content across multimedia and written content.
● Ensure compliance with established brand guidelines
What We Do
Acosta is an integrated sales and marketing services provider that enables consumer packaged goods brands and retailers to win in the modern marketplace by delivering progressive solutions and exceptional service. With more than 90 years of experience, Acosta understands evolving consumer needs and helps its clients and customers stay a step ahead, fueling their accelerated performance. For more information, please visit www.acosta.com.
