● Product Messaging: Translate complex technical features into simple, benefit-driven value propositions.
● Go-to-Market (GTM) Content: Write high-converting copy for product launches, landing pages, email campaigns, and video scripts.
● Cross-Functional Collaboration: Partner with product managers, designers, and demand generation teams to align on product positioning.
● Brand Consistency: Maintain and evolve the product voice and tone across every customer touchpoint.
● Social & Email Content: Develop engaging copy for social media posts, visual creative assets, newsletters, and high-performing email subject lines.
● Web Content Creation: Develop compelling web case studies, blog posts, guides, and articles that showcase customer success and thought leadership.
● Research and Optimization: Analyze competitor messaging, test headlines (A/B testing), and apply SEO best practices to maximize audience reach.
Requirements and Qualifications
● Writing Experience: 5+ years of professional copywriting experience, ideally within a SaaS, tech, or product-driven marketing environment.
● Portfolio: A strong portfolio demonstrating successful product launches, web copy, or campaign messaging.
● Communication Skills: Exceptional command of grammar, storytelling, and simplifying technical concepts.
● Education: Bachelor’s degree in Marketing, Communications, English, Journalism, or a related field.
● Technical Familiarity: Basic knowledge of SEO principles, content management systems, and analytics tools.
Preferred Qualifications
● Exceptional writing and editing skills, with an ability to synthesize complex information into clear, concise and engaging content for diverse audiences.
● Strong communication skills and ability to influence/advise key stakeholders
● Strong understanding of digital channels and content formats, with the ability to strategically modify writing approach appropriately for each marketing platform, content format or brand voice.
● Agile and organized project management, capable of prioritizing incoming requests and driving forward multiple highly cross-functional projects simultaneously
● Collaborative team player comfortable with receiving direct feedback and leading toward consensus
● Knowledgeable in brand standards, with strong attention to detail to ensure high-quality, impactful, and consistent content across multimedia and written content.
● Ensure compliance with established brand guidelines
Skills Required
- 5+ years of professional copywriting experience, ideally in SaaS, technology, or product-driven marketing
- Strong portfolio demonstrating product launches, web copy, or campaign messaging
- Exceptional grammar, storytelling, and ability to simplify technical concepts
- Bachelor's degree in Marketing, Communications, English, Journalism, or a related field
- Basic knowledge of SEO principles, content management systems, and analytics tools
- Exceptional writing and editing skills for diverse audiences
- Ability to influence and advise key stakeholders
- Strong understanding of digital channels and content formats
- Project management skills with ability to prioritize multiple cross-functional projects
- Collaborative approach and comfort receiving feedback and leading consensus
- Knowledge of brand standards and strong attention to detail
- Ability to ensure compliance with established brand guidelines
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What We Do
Acosta Group fuses storied expertise, unmatched connectivity and advanced insight to accelerate brand growth – everywhere you sell. Our collective of the most trusted retail, marketing and foodservice agencies is reimagining how people connect with brands at every point in the consumer journey. Comprised of Acosta, ActionLink, CORE Foodservice, CROSSMARK, Mosaic, Premium Retail Services and Product Connections, Acosta Group understands and anticipates evolving consumer needs, fueling accelerated performance to connect tomorrow's commerce today. The collective delivers end-to-end solutions, including headquarter sales services, omnichannel retail solutions, assisted sales and training, integrated marketing, foodservice sales enablement and culinary solutions, and the most advanced data and insights.








