Copywriter

Posted Yesterday
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New York, NY, USA
Hybrid
110K-130K Annually
Mid level
Fintech • Mobile • Software
Stash is a personal finance app that helps make investing easy and affordable.
The Role
Own and evolve Stash’s brand voice across marketing channels. Write clear, engaging, and conversion-focused copy for landing pages, video scripts, email, CRM, paid and organic social, in-product prompts, and campaigns. Collaborate with Creative, Growth, Marketing, Product, and CRM teams; use performance data to optimize work; experiment with AI tools; and create compelling financial-services content within regulatory constraints.
Summary Generated by Built In

At Stash, our mission is to make financial opportunity accessible to everyone. We've built a platform that helps millions of Americans invest, save, and build long-term wealth, and today more than 6 million customers rely on us to take control of their financial future.

We believe the best way to serve customers is through simple products, thoughtful design, and teams committed to our mission. We're a diverse group who believe in having fun, collaboration, treating each other with kindness and respect, and are always experimenting with ways of

Talking about money and investing can be stressful and…not fun. Writing about it well means being clear while still being human and compelling. 

We're looking for a Copywriter to own the Stash voice. You’ll help define what this brand sounds like across every marketing channel. You’ll write about Stash in a way that makes it easy to understand, engaging and actually fun to learn about.

This is a role for someone who thinks in ideas, not just headlines. We want a writer who can own a brief and develop compelling copy that works across landing pages, video scripts, an email, or TV.

You also must be very performance-minded. You'll work closely with creative, growth, product and CRM partners to create copy that drives results. Constraints are part of the challenge. Financial services has rules, and the best work on this team lives inside them but still manages to grab people’s attention.

This position operates on a hybrid schedule, requiring you to be on-site in our New York office at least three days per week to work with stakeholders and foster team collaboration.

What you'll do: 

  • Establish the Stash brand voice across every channel.
  • Turn product features and financial concepts into ideas people actually feel something about. 
  • Partner with designers so words and visuals land as one idea.
  • Write copy that converts across CRM, landing pages, paid and organic social (Meta, TikTok, YouTube, LinkedIn) and more.
  • Jump on the ad hoc stuff: subject lines, in-product prompts, partner collateral, the thing someone needs by Thursday.
  • Experiment with AI tools to speed up production and explore concepts, without outsourcing the taste.
  • Partner with Marketing, Growth, Creative, and Product to align copy with all initiatives.
  • Use performance data and creative insights to iterate on what's working and kill what isn't.

What we're looking for: 

  • 4+ years of copywriting experience in marketing, growth, brand, or agency environments. 
  • A portfolio with range: conceptual thinking and campaign ideas alongside sharp, conversion-focused copy across email, landing pages, and paid social. 
  • A distinct sense of voice, and the discipline to adapt tone by channel and audience without losing the thread. 
  • A focus on collaboration and teamwork 
  • Curiosity and enthusiasm for using AI tools to improve your process and output. 
  • Attention to detail and the ability to juggle multiple projects.
  • A proactive mindset and willingness to help create an environment that will enable you to do your best work.

#LI-Hybrid

Our Commitment to Diversity, Equity, and Inclusion

We proudly celebrate the unique qualities that make you you, 365 days a year, and not just because it’s the right thing to do or good for business. We embed the principles and practices of diversity, equity, and inclusion (DEI) into all that we do to prioritize people, a Stash core value, and to ensure Stashers of all backgrounds and experiences can be their authentic selves. 

We are also proud to be the first and only venture-backed fintech to join the CEO Action for Diversity & Inclusion™, and as an Equal Opportunity Employer, Stash is committed to building an inclusive environment for people of all backgrounds.

If you require any reasonable accommodations to make your application process more accessible, please reach out to [email protected].

Helping You Invest in Yourself 

  • Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits 
  • Complimentary subscription to Stash+ account 
  • Hybrid Work Policy – We operate a hybrid work environment in NYC that prioritizes time together in the office to strengthen teamwork, innovation, and culture, while still allowing for work-from-home flexibility.                 
  • Flexible PTO 
  • Work-from-home equipment stipends; home internet subsidy
  • Paid Parental Leave (offerings for birth giving and non-birth giving parents) Primary & Secondary
  • Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health

External Recognition for Stash

  • Benzinga’s 2023 Best Brokerage for Beginners and Best Robo-Advisor Awards
  • Qorus-Accenture’s 2023 Banking Innovation Awards
  • USA Today and Statista’s 2023 Top 500 Best Financial Advisory Firms
  • Comparably's Best Company Awards: Best Places to Work, Best Company Outlook, and Best Engineering Team for Diversity, Women, Culture, and more! (2023)
  • Fintech Breakthrough Award: Best Personal Finance App (2023)
  • BuiltIn’s Best Places to Work (2022, 2021, 2020, 2019)
  • Forbes Fintech 50 (2021, 2020, 2019)
  • Best Digital Bank, Finovate Awards (2020)
  • Tearsheet Challenge Awards, Best Banking Card Product - Stock-Back® Card, 2020
  • LendIt Fintech Innovator of the Year (2020, 2019)

Salary Range: $110,000 – $130,000

The base salary range represents the reasonably anticipated low and high end of the salary range for this position. Actual salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, experience and competencies, as well as internal equity and alignment with market data for companies of our size and industry.

**No recruiters, please**

Skills Required

  • 4+ years of copywriting experience in marketing, growth, brand, or agency environments
  • Portfolio demonstrating conceptual thinking, campaign ideas, and conversion-focused copy across email, landing pages, and paid social
  • Distinct sense of voice and ability to adapt tone by channel and audience
  • Strong collaboration and teamwork skills
  • Curiosity and enthusiasm for using AI tools to improve process and output
  • Attention to detail and ability to juggle multiple projects
  • Proactive mindset and willingness to help create an effective work environment
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The Company
HQ: New York , NY
380 Employees
Year Founded: 2015

What We Do

Stash is a personal finance app that helps make investing easy and affordable for millions of Americans. Stash’s subscription plans are designed to help anyone build wealth, hit financial goals, and invest in themselves.

Why Work With Us

Stash is on a mission to provide financial opportunity to all. We want to give every American the tools, guidance, and confidence required to grow personal wealth and live a better life. Beyond our mission, we have an incredibly fun and engaging culture, where people and encouraged to speak up and can see the impact of their work.

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