The Role
Write campaign, social, website, email, app, retail, product, and brand storytelling copy. Develop creative concepts with designers and marketing partners, create headlines and campaign messaging, maintain a consistent brand voice, adapt tone across audiences and platforms, track cultural trends, present ideas, and iterate from feedback.
Summary Generated by Built In
We are hiring for Copywriters
Job description:
If you think in campaigns, obsess over good headlines, and know the difference between writing copy and writing content, we'd love to meet you.
We're looking for a Mid-Level Copywriter to join our team and help shape the voice of the brand across everything we create from product launches and social campaigns to retail, email, website, and culture-led storytelling.
What you'll do
- Write compelling copy across social media, campaigns, website, email, app, retail, and marketing touchpoints.
- Develop creative concepts alongside designers, art directors, and the marketing team.
- Write headlines, captions, scripts, product copy, and campaign messaging that people actually want to read.
- Ensure a consistent brand voice while adapting your tone for different audiences and platforms.
- Stay plugged into fashion, sneakers, music, internet culture, and emerging trends.
- Present ideas confidently and iterate quickly based on feedback.
What we're looking for
- 3–5 years of experience in copywriting, preferably in fashion, lifestyle, culture, or creative agencies.
- A strong portfolio showcasing campaigns, social-first thinking, and brand storytelling.
- Excellent command of English with sharp attention to detail.
- Someone who is curious, proactive, collaborative, and full of ideas.
- A genuine interest in streetwear, sneakers, pop culture, and what's shaping conversations today.
- Comfortable working in a fast-paced, highly creative environment.
Bonus points if you
- Have experience writing for fashion or retail brands.
- Can think beyond the obvious and bring fresh, unexpected ideas to the table. Understand social media trends without chasing every trend.
- Love sneakers, fashion, and the culture surrounding them.
If this sounds like you...
Send us your CV, portfolio, and a few pieces of work you're proud of.
We're looking for someone who loves building brands through words not just writing them.
Skills Required
- 3-5 years of copywriting experience
- Strong portfolio showcasing campaigns, social-first thinking, and brand storytelling
- Excellent command of English and sharp attention to detail
- Curious, proactive, collaborative, and creative approach
- Interest in streetwear, sneakers, pop culture, and current cultural conversations
- Comfort working in a fast-paced, highly creative environment
- Experience writing for fashion or retail brands
- Ability to understand social media trends and bring fresh ideas
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The Company
What We Do
Crepdog Crew is an Indian retail and e-commerce platform focused on limited-edition sneakers, premium streetwear, watches, and related fashion products. It offers a curated shopping experience through experiential retail, serving sneakerheads and fashion enthusiasts. The company began as an Instagram sneaker-resale page and has expanded into a broader platform for online shopping and brand discovery across India, combining marketplace convenience with an immersive retail experience.
