Senior Copywriter – Culture & Brand

Posted 3 Days Ago
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Delhi, New Delhi, Delhi, IND
In-Office
Senior level
Software • Travel
The Role
Develop disruptive campaigns, social concepts, content IPs, and culturally relevant brand moments. Write copy for social, films, ads, websites, and campaigns; identify internet trends; use AI tools to prototype content; direct short-form videos; and collaborate with creators, influencers, designers, and partners. Own projects end to end while managing stakeholders in a fast-paced startup environment.
Summary Generated by Built In
About Atlys

Our mission is to enable every person on Earth to travel freely.

Travel should feel exciting. Instead, too much of it is still defined by paperwork, uncertainty, and processes that were never designed for travellers.

Atlys is changing that.

We’re building an AI-first platform that removes friction and uncertainty from travel. To date, we’ve processed visas for 1M+ travellers across 127 countries. But we’re still early.

The Role

We're looking for a culture-obsessed, AI-savvy creative who lives on the internet, writes exceptionally well, and thinks in ideas.

Someone who doesn't just write copy for campaigns but comes up with the campaigns themselves. Who can spot a cultural moment, turn it into a disruptive idea, use AI to bring it to life, and create content people actually want to watch and share.

At Atlys, you'll help build a distinctive travel brand through sharp writing, original ideas, social content, creators and collaborations. You'll have the freedom to experiment, ownership to make things happen, and plenty of startup chaos to navigate.

The Job
  • Think big ideas: Develop disruptive campaigns, social concepts, content IPs and culturally relevant brand moments.

  • Write brilliantly: Create sharp, distinctive copy for social, films, ads, websites and campaigns.

  • Live on the internet: Spot trends, understand online culture and find unexpected ways for Atlys to participate in conversations.

  • Make things with AI: Use AI tools, prompting, image and video generation to explore ideas, prototype concepts and create content.

  • Direct social content: Independently conceptualise, script and direct reels and short-form videos.

  • Build cultural relevance: Develop creative ideas with influencers, creators, brand partnerships and collaborations.

  • Collaborate on craft: Work closely with art and design teams to turn ideas into exceptional creative output.

  • Get things done: Own projects end-to-end, manage stakeholders and thrive in a fast-moving, constantly evolving environment.

The Ideal Candidate

You’ll likely thrive in this role if you:

  • 3–5 years of experience in copywriting, creative strategy, advertising or social content.

  • Excellent writing skills, a distinct point of view and the ability to think on your feet.

  • An internet-native understanding of culture, creators, trends and what makes content shareable.

  • Hands-on experience with AI tools and strong prompting skills.

  • The ability to take an idea from a rough thought to a finished piece of content independently.

  • Strong collaboration, communication and stakeholder management skills.

  • Startup DNA: resourceful, proactive, comfortable with ambiguity and obsessed with making great work.

We hire exceptional people for their craft, not travel enthusiasts. We solve hard problems that happen to touch global travel and government infrastructure.

What you can expect

Atlys is built by a small team with outsized ambition, high ownership, and an obsession with doing great work.

Here’s what you can expect:

  • Competitive compensation and equity so you participate in the value you help create.

  • Comprehensive health insurance covering you and your family, plus annual preventive health check-up on us.

  • A thoughtful leave policy with paid time off and company holidays, because great work also requires real time off.

  • Lunch, high tea and dinner at the office, so the basics are taken care of while we build together.

  • Learning & development credits to invest in courses, books, conferences and tools that help you get better at your craft.

  • Relocation support to make moving closer to the team as seamless as possible.

  • Great tools to do your best work, including high-spec equipment and software.

  • An office designed for more than just work, with pickleball, table tennis, PlayStation, an arcade game room, an F1 simulator and even a full flight simulator.

Our values shape how we make decisions, work together and build for travelers. The bar is high, the pace is fast, and the way we work is deliberate. Read them before you apply. If this environment energizes you, you’ll probably thrive here. If it doesn’t, it’s better to know that upfront.

Come build the intelligence layer for global travel

Skills Required

  • 3-5 years of experience in copywriting, creative strategy, advertising, or social content
  • Excellent writing skills and a distinct point of view
  • Internet-native understanding of culture, creators, trends, and shareable content
  • Hands-on experience with AI tools and strong prompting skills
  • Ability to develop an idea from an initial concept to finished content independently
  • Strong collaboration, communication, and stakeholder management skills
  • Resourceful, proactive, comfortable with ambiguity, and committed to producing high-quality work
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The Company
HQ: New Delhi
250 Employees
Year Founded: 2021

What We Do

Atlys is a travel-visa technology platform that helps people obtain travel authorizations more quickly and with less friction. Its service lets travelers discover destinations, plan visa requirements, submit applications, receive expert assistance, and track progress digitally. Operating across 120+ destinations, Atlys aims to simplify the traditionally complex visa process and make international travel more accessible while offering a transparent, guided application experience.

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