Copywriter

Posted 3 Days Ago
Hiring Remotely in DC, USA
Remote or Hybrid
64K-70K Annually
Mid level
Digital Media • Edtech • Kids + Family • Software
Every child is capable of greatness
The Role
Write clear, compelling long- and short-form content (web copy, emails, case studies, blogs, brochures) for educator audiences. Translate research and data into narratives, conduct customer interviews, apply brand voice, and collaborate with cross-functional teams while managing multiple projects and deadlines.
Summary Generated by Built In

Who We Are

Great Minds is a high-growth, mission-driven organization founded by educators in 2007. As a for-profit, Public Benefit Corporation, we believe all students deserve access to meaningful, challenging content—and all teachers deserve tools that are intuitive, effective, and built for the realities of today’s classrooms.

We develop high-quality, knowledge-rich math, science and ELA curricula grounded in research and designed in collaboration with educators. Our materials reflect real classroom needs and are built to drive lasting student outcomes.

 

We are committed to usability, coherence, and practical implementation—supporting teachers not just through curriculum, but with professional learning, purposeful technology, and responsive service that enable strong adoption and impact.

 

What We Build

Our products—Eureka Math and Eureka Math², Wit & Wisdom, PhD Science, Geodes, and the newly launched Arts & Letters ELA—are trusted by thousands of schools and districts nationwide.

  • Eureka Math is the most widely used math curriculum in the U.S., and is focused on balancing conceptual understanding, procedural fluency, and application.

  • Wit & Wisdom® and Arts & Letters ELA™ anchor our reading strategy with content-rich, grade-level instruction that integrates literature, history, and the arts, grounded in the science of reading. Geodes® complements our reading suite with decodable texts that pair phonics with meaningful content to support early literacy.

  • PhD Science is a hands-on K-5 Science program that sparks curiosity as students build enduring knowledge of how the scientific world works.

These programs reflect a shared belief in high expectations, joyful rigor, and deep respect for educators and students.

 

Where We’re Headed

Great Minds is entering a new stage of growth and product maturity. We are focused on building more connected, customer-informed experiences across the full educator journey—from curriculum to professional learning to platform and support.

 

Our long-term vision is to become a true partner in impact—not just delivering curriculum, but supporting educators in achieving outcomes at scale.

Position Summary
Reporting to the Director of Content Strategy, the Marketing Copywriter will develop long- and short-form content,  including web copy, product brochures, emails, case studies, blog posts, and more to support teachers in leading successful implementations, elevate educator voice, and amplify data-driven success stories.


The person in this role will collaborate across marketing, product, research, sales, and success teams to produce content that clearly communicates the impact of Great Minds' curricula and supports both product and regional marketing efforts.

Job Responsibilities

  • Write clear, compelling content across formats — web copy, emails, blog posts, case studies, brochures, and internal communications — tailored to educator audiences at both classroom and administrative levels

  • Translate research findings, program data, and educator insights into digestible narratives

  • Conduct interviews with customers and educators to develop case studies and success stories

  • Apply Great Minds' brand voice, mission, and messaging standards consistently across all content

  • Manage multiple writing assignments simultaneously, meeting deadlines and flagging timeline risks proactively

  • Collaborate with designers, subject matter experts, and marketing partners throughout the content development process


Required Qualifications

  • 3+ years of experience writing content, preferably for education or mission-driven organizations

  • Excellent writing, editing, and proofreading skills across a range of formats and audiences

  • Ability to synthesize complex information — including data and research — into clear, engaging copy

  • Strong organizational skills and comfort managing multiple projects in a fast-paced environment

  • Experience conducting interviews or working directly with customers a plus

  • Familiarity with project management tools (e.g. Smartsheet)

Required Education

  • Bachelor's degree in English, Communications, Journalism, Education, or a related field

This is a remote US-based role.


The expected base salary range for this position is $64,000 - $70,000, however the offered salary may be higher or lower than the above range dependent on numerous factors including, but not limited to location, work experience, skills and internal equity considerations. The base salary is not inclusive of benefits or other incentives.

A cover letter and resume are required to be considered for this position.

New employees will be required to successfully complete a background check.

Any communication to applicants relating to the Great Minds hiring process will only come from email addresses with the domains greatminds.org or greatminds.recruitee.com. If in the course of the application or hiring process with Great Minds you are contacted through another domain, are requested to provide banking or other sensitive information, or you note any other suspicious activity, please contact [email protected]

Great Minds is an equal opportunity employer. We will extend equal opportunity to all individuals without regard to race, religion, color, sex (including pregnancy, sexual orientation, and gender identity), national origin, disability, age, genetic information, or any other status protected under applicable federal, state, or local laws. Our policy reflects and affirms the organization’s commitment to the principles of fair employment and the elimination of all discriminatory practices.

#LI-Remote #LI-Hybrid

Skills Required

  • 3+ years of experience writing content, preferably for education or mission-driven organizations
  • Excellent writing, editing, and proofreading skills across a range of formats and audiences
  • Ability to synthesize complex information, including data and research, into clear, engaging copy
  • Strong organizational skills and comfort managing multiple projects in a fast-paced environment
  • Experience conducting interviews or working directly with customers
  • Familiarity with project management tools (e.g. Smartsheet)
  • Bachelor's degree in English, Communications, Journalism, Education, or a related field
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The Company
HQ: Washington, DC
1,000 Employees
Year Founded: 2007

What We Do

Technology at Great Minds is one of the foundations to our commitment to quality instruction that elevates education in every classroom. Our digital platform brings technology into the classroom through interactive experiences such as games, simulations and other digital content to help students build knowledge. In addition, we’re able to use data to continuously improve our curriculum, which helps students learn and helps teachers identify the right interventions to ensure student growth. Great Minds was founded in 2007; however, we wrote our first line of code in 2019. We use a modern tech stack – AWS, Kubernetes, Lambda, Node. We solve challenges in the areas of digital learning experiences, content management, rostering, and B2C authentication. At Great Minds every line of code you write has an impact on millions of learners nationwide. Include engineering, product. Move to top. builds on the strengths of the core curricula your work will impact the daily lives of learners as they interact with content. We are looking for builders and problem solvers who are committed to serving our teachers and students by unlocking greatness in every child. At Great Minds you’ll be part of a growing team where you have a voice in technology and team decisions.

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