Senior Copywriter

Posted Yesterday
Hiring Remotely in United States
Remote
75K-100K Annually
Senior level
Marketing Tech • Software
The Role
Lead ideation and write concise, on-brand copy across channels (web, email, ads, social, in-product). Collaborate with designers, product, and marketing to develop messaging systems, brand guidelines, and performance-driven tests. Translate high-level strategy and digital concepts into clear, conversion-focused copy while iterating with stakeholders and AI tools.
Summary Generated by Built In

At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.

Mindbody equips wellness entrepreneurs with technology to support thriving businesses and create exceptional experiences. Innovation and curiosity drive our culture, connecting businesses and individuals through cutting-edge solutions. Join us if you're passionate about enhancing wellness through technology.

About the job:

We’re looking for a Sr. Copywriter to help define how we translate company-wide strategy and initiatives into compelling copy. As an integral member of the Creative and Marketing teams, the Sr. Copywriter represents our family of brands with every word, from acquisition emails to ad copy to developing overarching messaging systems. This is a hands-on position with a tremendous opportunity to shape the future of Playlist.

Who you are:

You can’t wait to dig into each new project. You research different ways to approach the brief, consult your AI assistants, come up with the best hooks, and craft on-brand copy that works. You have experience writing for everything from major marketing campaigns to in-product notifications to the opt-out language on a cookie pop-up. While you work, you collaborate and brainstorm with designers and other stakeholders to be sure the copy perfectly fits the placement and drives conversion.


Responsibilities:
  • Lead ideation on assigned projects, fostering creative collaboration and developing concepts and solutions that work.
  • Craft copy across all mediums, including web, emails, ad campaigns, organic and paid social, one-pagers, presentations, events, guides and more.
  • Collaborate closely with executives, creative directors, visual designers, web developers, video & motion designers and fellow copywriters to develop influential copy that meets (and hopefully exceeds!) the creative brief.
  • Work cross-functionally with project managers, product marketing managers and other stakeholders across the organization to create informed, strategic project assets that help further company OKRs.
  • Develop updated brand copy documentation, ensuring consistency across all touchpoints in the customer journey by defining and upholding standards, style guides and processes.
  • Understand high-level software and digital technology concepts, then be able to communicate them clearly using as few words as possible.
  • Adopt a testing mindset, iterating to deliver high-performing, results-oriented messaging for each channel and user segment.
  • Explore how AI, AEO, new social channels, and the changing marketing landscape can be harnessed to support our business goals.
  • All other duties as assigned.

Requirements:
  • 5-10+ years copywriting experience, either in-house or at a creative agency, including demonstrated ability writing for a wide variety of platforms, placements and audiences. Experience writing for both software and social media is required.
  • An eye for details, with professional knowledge of English grammar and an expert facility with various forms of style and composition.
  • Ability to think conceptually, drive creative decisions, defend strategy and draft original, compelling copy.
  • Excellent service and leadership skills, with a solutions-oriented mindset and the ability to adapt and iterate until achieving the desired results.
  • Experience managing multiple projects and deadlines, communicating clearly about timelines and processes and continually prioritizing and reprioritizing work based on changing needs.
  • Portfolio of past work required.
  • Sample writing assignment will be required for interviewees.

It is the Company's intent to pay all Team Members competitive wages and salaries that are motivational, fair and equitable. The goal of the Company's compensation program is to be transparent, attract potential employees, meet the needs of all current employees, and encourage Team Members to stay with our organization. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location.

The base salary range for this position in the United States is $75,225 to $100,300. The total compensation package for this position may also include a performance bonus, benefits and/or other applicable incentive compensation plans
Have we piqued your curiosity?

Sound like the role for you? We’d love to hear from you! Even if you’re not 100% sure about potential fit, we still encourage you to apply. We’re looking for the right person, not the perfect series of checkboxes.

The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

By entering your email and phone number and submitting your application, you consent to receive emails, calls and SMS about your application and other roles at The Company, including by auto-dialer. Message and data rates may apply. Opt-out or text STOP to cancel at any time. If you are a California resident or reside outside the United States then by submitting your application you confirm that you have read, understood, agree and - where applicable - grant your prior, free, informed and express consent for the processing of your personal information, including sensitive personal information, as described in our California Applicant Privacy Notice or International Applicant Privacy Notice (as applicable).

Note: This description outlines key responsibilities but isn’t intended to cover every task or duty. Additional responsibilities may be assigned as needed to support the team and business goals.

Skills Required

  • 5-10+ years copywriting experience in-house or at an agency, writing for varied platforms and audiences
  • Experience writing for both software and social media
  • Professional knowledge of English grammar and strong facility with style and composition
  • Ability to think conceptually, drive creative decisions, defend strategy and draft original compelling copy
  • Excellent service and leadership skills; solutions-oriented and able to adapt and iterate
  • Experience managing multiple projects, deadlines, and prioritization
  • Portfolio of past work
  • Sample writing assignment required during interview process
  • Ability to understand high-level software and digital technology concepts and communicate them clearly
  • Familiarity with AI tools, AEO, and emerging social channels to support marketing goals

MINDBODY Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about MINDBODY and has not been reviewed or approved by MINDBODY.

  • Healthcare Strength Core medical, dental, and vision coverage is employer-paid in the U.S., with added mental‑health resources and HSA support.
  • Leave & Time Off Breadth Unlimited PTO with manager approval, company wellness days, and paid sick leave provide multiple time‑off avenues.
  • Parental & Family Support Fully paid parental leave of significant duration is highlighted, alongside additional family‑leave options.

MINDBODY Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: San Luis Obispo, CA
1,648 Employees

What We Do

Mindbody believes all people, everywhere deserve to realize their most well self. Everything we do—every product, every support call, every line of code—is focused on bringing those moments of connection and renewal to life. We connect Mindbody wellness professionals around the world, with millions of people seeking transformative experiences. The meaning of ‘wellness’ has evolved significantly over the last century. Wellness is now a holistic concept, encompassing all aspects of a person’s wellbeing. In championing inclusion, diversity and access throughout everything we do, we’re able to produce innovative and intuitive solutions for wellness seekers and providers, regardless of where they are on their wellness journey. Mindbody is based in San Luis Obispo, CA, with satellite offices in India, Australia, and the United Kingdom. Team members also work remotely across the globe. For more information, visit our company site at company.mindbodyonline.com or our career site at company.mindbodyonline.com/careers. Mission: We help people lead healthier, happier lives by connecting the world to wellness.

Similar Jobs

Blueprint Logo Blueprint

Copywriter

Food • Healthtech • Biotech • Pharmaceutical
Remote
United States
50 Employees
130K-160K Annually

Hook Logo Hook

Copywriter

Agency • Design
Remote
USA
105 Employees
In-Office or Remote
4 Locations
35761 Employees
87K-142K Annually

CG Life Logo CG Life

Copywriter

Marketing Tech
Remote
United States
120 Employees
80K-100K Annually

Similar Companies Hiring

Golden Pet Brands Thumbnail
Digital Media • eCommerce • Information Technology • Marketing Tech • Pet • Retail • Social Media
El Segundo, California
178 Employees
Kepler  Thumbnail
Fintech • Software
New York, New York
6 Employees
Onshore Thumbnail
Artificial Intelligence • Fintech • Software • Financial Services
New York, New York
60 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account