Key Responsibilities
- Social media publications managing: text for 20-22 publications per month across Instagram and TikTok — both on-asset text and post captions.
- Social media: always-on community management: respond to DMs and comments, (up to ~20 per post, scaling to ~1,000) during influencer collaborations or paid campaigns.
- Paid social scripts: write video scripts for paid social.(example)
- Print materials: copy for leaflets, brochures, and posters.
- Lead-gen copy: text for campaign lead forms. (example)
- Copywriting for Advertising Campaigns (Meta/Google) (example)
- Strategy input: contribute to Tone of Voice and the content plan. (example)
- Web & partners: write copy for the website and partner networks. (example)
Skills, Knowledge and Expertise
About
inDrive is a global tech company on a mission to challenge injustice through fair choices. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 400M installs across 47 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. We are committed to having a positive impact on people’s lives both through our core business, which supports local communities via a fair pricing model; and through the work of our impact programs. Ready to ignite your inner drive?
Skills Required
- Strong copywriting skills
- Strategic understanding of social-brand building and tone of voice
- Experience writing on-asset text and post captions for Instagram and TikTok (volume: ~20–22 posts/month)
- Community management experience (responding to DMs and comments at scale)
- Experience writing paid social video scripts and advertising copy (Meta/Google)
- Ability to write copy for print materials, web pages, and partner networks
- Experience creating lead-gen form copy and campaign assets
- Collaborative approach to contribute to content planning and creative production
- Middle-level production experience (comfortable working with video teams and creators)
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
