Summary:
We are seeking a Copywriter to craft clear, on-brand messaging for day-to-day marketing and brand communications. This role develops copy that is engaging, conversion-aware, and channel-appropriate across email, social, paid media, and web. You will work closely with designers, marketers, and stakeholders to ensure consistency of voice while supporting rapid execution.
Duties and Responsibilities:
- Write and edit copy for campaign and BAU deliverables across digital channels.
- Translate strategy and creative briefs into clear concepts, headlines, and body copy.
- Adapt messaging to channel context, customer intent, and funnel stage.
- Maintain brand tone of voice while tailoring copy for different audiences.
- Partner with design to produce cohesive creative outputs with strong message-visual fit.
- Support A/B testing with alternative copy directions and structured hypotheses.
- Incorporate legal, compliance, and brand feedback accurately and quickly.
- Build and maintain messaging libraries, style guidance, and reusable copy components.
- Review performance insights and refine copy for stronger engagement and conversion.
- Additional duties as assigned.
Skills and Competencies:
- Excellent writing, editing, and proofreading skills.
- Ability to simplify complex ideas into compelling customer-facing language.
- Strong collaboration skills with creative and cross-functional partners.
- Ability to manage volume and quality in a deadline-driven environment.
Minimum Qualifications:
- 3+ years of copywriting experience in brand, digital, or performance marketing.
- Portfolio featuring multichannel copy with measurable impact.
Preferred Qualifications:
- Experience in D2C, eCommerce, or subscription businesses.
- Familiarity with SEO basics and web content structure.
- Knowledge of experimentation and performance copywriting practices.
- Experience writing for social video and short-form formats.
Location:
- Our office follows 4 days onsite and 1-day remote schedule.
Travel:
- Occasionally, less than 25%
Skills Required
- 3+ years of copywriting experience in brand, digital, or performance marketing
- Portfolio featuring multichannel copy with measurable impact
ADT Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ADT and has not been reviewed or approved by ADT.
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Retirement Support — A 401(k) with a per‑paycheck company match and the possibility of an additional year‑end contribution is positioned as competitive. Feedback suggests this is a reliable anchor of total compensation value.
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Parental & Family Support — Paid parental leave, adoption/infertility support, and childcare discounts are highlighted as part of the package. Feedback suggests these offerings add meaningful non‑cash value across different employee groups.
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Wellbeing & Lifestyle Benefits — Core medical/dental/vision coverage is paired with an EAP, wellbeing programs, and employee discounts, with noted emphasis on mental‑health initiatives. Eligibility beginning the first of the month after 31 days in many roles reinforces accessibility and day‑to‑day usefulness.
ADT Insights
What We Do
ADT is the most trusted brand in smart home and business security. Through innovative products, partnerships and the largest network of smart home security professionals in the United States, we connect and protect what matters most to our customers at home, work and on the go. For more information, visit www.adt.com.
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