visibility is easy. memorability is earned.
at CRED, we build the latter.
where words aren’t just written, they’re engineered to stay.
they make people feel something. they make them think twice before settling for less.
we are looking for someone who knows the difference.
what you will do:
work on CRED's wealth platform and Kuvera to create product & marketing assets, from in-app messaging to whatsapp, push notifications, email, and more
define and refine Kuvera’s voice across products, marketing, and campaigns. you won’t just write; you’ll decide how every feature speaks
take marketing campaigns from concept to execution across multiple channels; whether it’s in-app communication, offline activations, or social content, your words will find a way to fit in
collaborate with internal teams like PR, product, or design. great ideas don’t happen in silos
create impact at every level; whether it’s driving action, shaping perception, or building brand affinity. Creativity is key, but so is intent
someone who understands that writing is both an art and a science. you know that writing isn’t just about words, it’s about influence
you have experience writing across different mediums and channels, knowing that an email isn’t a tweet, and a push notification isn’t a whatsapp message
you understand how to write within a brand’s tone of voice and personality. you know the difference between funny and witty, and why the latter always wins
- have experience/knowledge about investment - industry, products, jargons etc
what will set you apart (these are not deal-breakers)
you’ve built something for yourself; whether it’s a blog, a newsletter, a collection of sharp tweets, a sneaker collection or a banger playlist, we respect people who create beyond their job description
you have a pulse on what’s happening. not just in pop culture but in the world and on the internet. you understand what makes people tick and how to turn that into writing that resonates
you can switch between writing for different products and business lines without losing the plot.
- pro- prior work in the wealth space
Skills Required
- Experience writing product and marketing assets for in-app messaging, WhatsApp, push notifications, email, and social media
- Ability to define and refine a brand's voice across products, marketing, and campaigns
- Experience taking marketing campaigns from concept to execution across multiple channels
- Strong collaboration skills with internal teams such as PR, product, and design
- Experience or knowledge of investments, financial products, and related jargon
- Personal creative projects (blog, newsletter, social presence, etc.)
- Awareness of pop culture, internet trends, and what resonates online
- Ability to switch tone and style across different products and business lines
- Prior work in the wealth/fintech space
What We Do
We're a team of creative, driven and persistent people. We want to create a community of the creditworthy. We want to re-imagine the ideal way of life that works on two way trust and respect. Every partnership, collaboration or idea we create works towards providing an experience beyond imagination. Every member is passionate towards this goal. This passion seamlessly drives us forward. If you have ideas, passion and courage, bring them to the table. Company culture to us stands at the forefront of what we believe in. We aim at finding unique people who will stand the test of time.
