Copywriter II

At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.

The Copywriter will report to the Creative Manager and will play a critical role in the strategy, ideation, and copywriting of YETI’s creative work. We are seeking  a creative individual who uses conceptual, high-level thinking to craft compelling and well-written content  that spans across all marketing channels. The ideal candidate will partner with an Art Director as well work independently on projects.

Responsibilities:

• Collaborate with creative team members to determine the conceptual and copy direction of YETI’s branding, marketing, and advertising initiatives

• Brainstorm, concept, collaborate and present innovative creative marketing and advertising work that garners buy-in achieving measurable results

•  Create strategic marketing assets for projects including, but not limited to: product packaging, digital campaigns (emails, social & performance media, Y.com content, etc.), retail displays, and video content

•  Translate creative direction and copy points from creative briefs into engaging and effective brand communication

• Present ideas in a clear and focused manner that builds consensus with the team

• Be a steward of and maintain the YETI brand voice and guidelines

• Must be a team player, able to work within budgets and tight deadlines on multiple projects in a fast-paced environment

Qualifications and Attributes:

• Bachelor’s degree required

• A minimum of 2 years of experience in an advertising or in-house copywriting role

• Experience with consumer product brands is preferred

• Experience in digital marketing/advertising

• You can quickly grasp, and bring to life the brand voice

• Strategic thinker with the ability to solve problems, even when they are not fully defined

• Ability to present and sell creative ideas

• Accuracy and attention to detail in writing and overall craft

• A solid understanding of marketing and advertising principles

• Excellent time management and organizational skills including accuracy and attention to detail

• You know how to deliver the best idea and understand the nuances of each communication channel and platform

• Optimistic, energetic, and possesses the ability to thrive in a collaborative team environment

• Ability to actively contribute to the creative brief, strategic brainstorming, campaign development, and creative expressions of the YETI brand

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Benefits & Perks:

Click here to learn about the benefits and perks we offer at YETI.

YETI is proud to be an Equal Opportunity Employer.

Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.

All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

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