Copywriter, Draftline

Posted 2 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
103K-123K Annually
Mid level
Food
America’s best-loved brewery, creating strong communities and meaningful moments for over 165 years. Enjoy responsibly.
The Role
Join draftLine as a Copywriter to create and ideate engaging social media content, video scripts, and integrated marketing campaigns, drawing inspiration from internet culture and current trends.
Summary Generated by Built In

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $103,200 - $122,550, bonus and long term incentive eligible

COMPANY:

We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do? 

ROLE SUMMARY:

Anheuser-Busch is looking for a copywriter to join draftLine, the company’s in-house creative agency. After only a few years, draftLine is ranked as a top 5 in-house agency by OneShow and is making headlines with amazing work, from Super Bowl spots to viral sensations. The ideal candidate has a conceptual mind, strong writing ability, and an obsession with internet culture. You will join a vibrant and robust internal creative team supported by insights-driven strategists and data analysts. It’s that sweet spot between agency life and in-house life you’ve been looking for. It will never get dull. You will flex your creativity on a wide range of assignments, from establishing a social media voice to creating video content and everything in-between. You will work closely with other talented creatives and brand teams to make Anheuser-Busch brands part of the conservation.

JOB RESPONSIBILITIES:

  • Concept big, earned media ideas such as stunts, partnerships, and sharable video.

  • Create and own the social voice for a brand(s) for multiple Social Channels (FB, Twitter, IG, etc.) 

  • Ideate, plan and execute social media content of all kinds based on a brand’s brief

  • Be all over trending topics so you can help drive impactful creative at the speed of culture.

  • Write for video, OOH, packaging, social, digital and anything else you have an idea for.

  • Be proactive – since we are close to the business, all ideas will always be welcomed and possible!

JOB QUALIFICATIONS:

  • Portfolio of inspiring work

  • 6+ year of agency or publisher experience

  • 360 campaigns or strong digital campaigns

  • Social media content ideation and creation

  • Bachelor’s Degree

  • Passion for beer, sports, music, food, entertainment, pop-culture and internet culture.

  • Brainstorming integrated campaigns (a big idea executed multiple ways).

  • Optimizing social media posts (language, tone and message) based on audience behavior.

  • Writing clear, persuasive, original copy.

  • Scriptwriting and production experience a plus.

  • Working in close-knit creative partnerships with art directors and other copywriters.

  • Amending, revising or redeveloping campaigns in response to feedback.

  • Working on several campaigns at once on tight deadlines.

  • Understanding brand goals, positioning, market and has general knowledge of competitors.

WHY ANHEUSER-BUSCH: 

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.   

BENEFITS: 

  • Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts 

  • Life Insurance and Disability Income Protection 

  • Generous Parental Leave and FMLA policies 

  • 401(k) Retirement Savings options with a company matching contribution 

  • Chance to work in a fast-paced environment among a company of owners 

  • Free Beer! 

Skills Required

  • Portfolio of inspiring work
  • 6+ years of agency or publisher experience
  • Bachelor's Degree
  • Social media content ideation and creation

Anheuser-Busch Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Anheuser-Busch and has not been reviewed or approved by Anheuser-Busch.

  • Healthcare Strength Health coverage is described as comprehensive, with medical, dental, and vision often fully covered and supported by wellness programs that can reduce costs. On‑site resources and an employee assistance program further reinforce the depth of the offering.
  • Retirement Support Retirement programs feature a notably strong 401(k) match and access to pension arrangements for certain groups. Recent collective bargaining improvements strengthened retirement security for covered brewery roles.
  • Leave & Time Off Breadth Parental leave, PTO, and sick time are presented as robust, with brewery roles seeing expanded vacation accrual under the current contract. Day‑one eligibility and family support resources add practical flexibility for time away.

Anheuser-Busch Insights

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The Company
HQ: St. Louis, MO
6,989 Employees
Year Founded: 1852

What We Do

For more than 160 years, Anheuser-Busch has been woven into the cultural fabric of the United States, carrying on a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. Today, we own and operate more than 120 facilities and have more than 19,000 colleagues across the United States. We are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands that provide beer drinkers with a choice of the best-tasting craft beers in the industry. From responsible drinking and emergency drinking water programs to industry-leading sustainability efforts, we are guided by our unwavering commitment to supporting the communities we call home. We are a company that believes our people are our greatest asset. We believe in the spirit of ownership because our employees take results personally and want to build something great together. We value talented employees who aren’t afraid to be bold, resourceful, and committed. At Anheuser-Busch, it’s not about what you studied or where you worked, it’s about what you can do. If you see yourself working for a company that allows you to excel at the pace of your talent, then a career at Anheuser-Busch may be for you. As America’s leading brewer, we are committed to finding innovative ways to continually improve. It's this kind of thinking that creates a unique work environment by rewarding talent, celebrating diversity and encouraging forward thinking. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.

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