Copywriter, Creative Services

The American Academy of Family Physicians and its chapters proudly represent more than 124,500 family physician, resident, and medical student members. Family physicians play a critical role in improving the health of patients, families, and communities across the United States. 
The AAFP is committed to helping family physicians improve the health of Americans by advancing the specialty of family medicine, saving members time, and maximizing the value of membership. Our focus every day is to help family physicians spend more time doing what they do best: providing quality and cost-effective patient care. The AAFP delivers value to its members through each of its strategic priorities.

When you join the American Academy of Family Physicians (AAFP), you are at the center of transforming health care. You are on the leading edge of ensuring family doctors have what they need to adapt, and you are part of a legacy that has been instrumental in improving and advocating for family medicine since 1947. Make an impact that matters. Be Team AAFP.       

SUMMARY OF RESPONSIBILITIES:

Copywriters on the team write and present creative messaging strategies and concepts for multi-channel, modern marketing campaigns. AAFP campaigns focus on driving revenue and engagement for AAFP membership, education, events, conferences, products and other services. The primary focus of all creative team members is to translate member needs into strategic, brand compliant copy for digital and print assets. Digital assets may include websites, paid and social media, illustrations, infographics, emails, apps, video and more. Print pieces may include brochures, multi-page programs, direct mail, posters and more. Periodically copywriters support video and photo shoots and work with partners to ensure the assets generated exceed project goals and represent AAFP in accordance with brand standards. They apply AAFP brand standards to all creative projects and stay current with the latest technologies and trends through online learning, attending webinars, seminars, critiquing outside work and reading relevant articles and blogs or listening to relevant podcasts.

Key Functions will include:

Build and strengthen the AAFP brand voice by implementing current guidelines, brand pillars and proof points to craft persuasive audience-centered copy using a modern, digital-first approach.

Develop strategic, creative messaging that supports Marketing and Member Communication priorities and business goals while working under tight deadlines with excellent attention to detail and a holistic vision. Partner closely with design and other creative colleagues to translate marketing strategies into engaging creative executions.

Write, edit and proofread a wide range of brand and marketing content, including integrated campaigns, emails, websites, social media, paid media, video, audio, event marketing, etc. As well as maintain strong, collaborative working relationships with internal colleagues, members and other stakeholders working as part of a high-volume creative team.

Experience in writing compelling B2C marketing copy that connects with consumers and drives awareness and value across relevant marketing channels.  

Leverage emerging technologies, AI tools and evolving marketing practices to improve creative development and content quality.

Other duties as assigned.

 Required Qualifications:

• 4+ years of experience with strong messaging, storytelling and writing skills with an emphasis on grammar, clarity for modern marketing across all platforms and channels.
• 4+ years of experience demonstrating strong listening skills, curiosity and a research orientation to get to the heart of the one persuasive thing, plus strong proofreading skills.
• 4+ years of experience applying strong knowledge of compelling copywriting best practice principles for modern digital channels; websites, SEO, AEO, email, social, paid media. Also video, audio, promotions, event marketing and collateral.
• 1+ year of experience utilizing technology and AI tools to efficiently and effectively deliver volume in a fast-paced environment.
• Bachelor’s degree in English, journalism, or a related field, with 4+ years of relevant copywriting experience.
  

Preferred Qualifications:

• The ability to adapt to the creative needs of multi-generational target audiences to develop messages that resonate with each specific audience in specific channels: Campaigns, email copy, webpage content, brochures and more.
• Strong knowledge in Microsoft Office Tools plus Task Management Systems (like Jira).
• Experience in healthcare or professional associations.
• B2C experience at an Advertising Agency.

#LI-Hybrid

At the AAFP we are committed to diversity and creating an inclusive environment for all employees.

We are proud to be an Equal Opportunity Employer. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, age, ethnic or national origin, gender, sexual orientation, gender identity/expression, pregnancy, marital status, religion, physical or mental disability, military/veteran status, or any other protected status.

EEO Employer/Vets/Disabled

For the Hearing Impaired our TTY number is: (913) 906-6333

We thank all respondents for their interest in AAFP.

Interested in this position?  Apply on-line and create a personal candidate account!

Current Employees of AAFP - Please use the internal careers portal to apply for positions.