Copy of CRM Executive

Posted Yesterday
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Leeds, West Yorkshire, England, GBR
In-Office
Entry level
Appliances
The Role
Designs, builds, and optimizes real-time, data-driven CRM campaigns across email, SMS, push notifications, and WhatsApp. Uses customer profiles and behavioral data to create personalized lifecycle experiences that improve retention, loyalty, and customer value. Responsibilities include managing automated journeys, producing branded communications, analyzing campaign performance, collaborating across teams, and testing improvements using customer insights and marketing technology.
Summary Generated by Built In
Company Description

Are you passionate about data-driven marketing, customer experience and creating personalised communications that make a real difference?

At Rexel, we’re a worldwide expert in distributing electrical and energy-efficient products and services. Our goal is to provide smart electrical solutions that improve the comfort, safety and security of our customers’ homes, businesses and industries.

We are looking for fresh thinkers, team players and positive individuals to join us on our journey.

If you enjoy combining creativity, technology and customer insight to deliver meaningful experiences, this could be the opportunity for you!

Job Description

This is a permanent opportunity within our Marketing team, working in a hybrid model with time spent collaborating in our Leeds branch where our Digital Marketing team are based, other branches and hubs or remotely.

As a CRM Executive you’ll design, build and optimise real-time marketing campaigns across the customer lifecycle.

Using unified customer profiles and behavioural data, you’ll turn customer actions into highly personalised and measurable experiences across multiple channels, including email, SMS, push notifications and WhatsApp.

Your work will help drive customer retention, loyalty and long-term customer value.

You’ll play an important role in delivering relevant communications at the right time, while ensuring every campaign is commercially effective, customer-focused and aligned with our brand.

The Benefits of a career with Rexel:

  • Contributory pension scheme and life assurance
  • Bonus opportunities, Performance Related Bonus scheme
  • 33 days’ annual leave, including bank holidays, increasing with length of service
  • The option to buy and sell annual leave
  • Enhanced parental leave
  • Extensive learning and development opportunities from day one
  • Free virtual GP service
  • Healthy Mind Champions and wider wellbeing support
  • Staff discounts and exclusive holiday offers
  • Free financial support and education

 

Qualifications

At Rexel, we prioritise potential, behaviours and the ways people work alongside experience and technical capability. To succeed as a CRM Executive, you’ll be someone who is curious, customer-focused and motivated by using insight and technology to create better experiences.

The behaviours that will set you up for success include:

  • Collaboration: Building effective partnerships and working collaboratively with others to achieve shared objectives.
  • Takes accountability: Taking action, overcoming obstacles and meeting commitments.
  • Customer focus: Building strong customer relationships and delivering customer-centric solutions.

You’ll bring a blend of CRM, marketing and customer-focused skills, including:

  • Experience using Microsoft Dynamics 365, particularly Marketing or Customer Insights – Journeys, or a willingness to develop your platform knowledge.
  • The ability to create, manage and improve automated customer journeys and marketing campaigns.
  • Strong written communication skills, with an eye for engaging content, clear calls to action and consistent brand tone.
  • An interest in digital design, layout and delivering high-quality, error-free communications.
  • An understanding of customer lifecycle marketing, automation, personalisation and performance metrics.
  • Experience, or an interest in developing skills, across channels such as email, SMS, push notifications and WhatsApp.
  • Familiarity with Microsoft Power Platform tools, Dataverse, Power Automate or model-driven apps would be beneficial.
  • Confidence working with data and using tools such as Excel or Power BI to understand campaign performance and customer behaviour.
  • The ability to communicate clearly and collaborate with colleagues across different teams.
  • A curious, proactive and improvement-focused approach, with a willingness to test, learn and use insight to enhance customer experiences.

You don’t need to meet every requirement listed. We value transferable skills, potential and a willingness to learn, so if you can see yourself succeeding in this role, we’d love to hear from you.

Additional Information

At Rexel UK, we actively seek talent with different experiences, background and perspectives because we know that diversity drives fresh ideas and great results.

 

Working together as one team, we’re building a high-performance culture that not only drives success but also creates real value for our customers and communities.

 

Creating an environment where individuality is celebrated and creativity flourishes, we're making sure everyone feels supported and confident to be their best.

Skills Required

  • Experience using Microsoft Dynamics 365, particularly Marketing or Customer Insights - Journeys, or willingness to develop platform knowledge
  • Ability to create, manage, and improve automated customer journeys and marketing campaigns
  • Strong written communication skills and ability to create engaging, clear, on-brand content
  • Interest in digital design, layout, and producing accurate communications
  • Understanding of customer lifecycle marketing, automation, personalization, and performance metrics
  • Experience or interest in developing skills across email, SMS, push notifications, and WhatsApp
  • Familiarity with Microsoft Power Platform, Dataverse, Power Automate, or model-driven apps
  • Confidence working with data and using Excel or Power BI to analyze campaign performance and customer behavior
  • Ability to communicate clearly and collaborate across teams
  • Curious, proactive, improvement-focused approach with willingness to test and learn
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The Company
HQ: Paris
3,013 Employees

What We Do

Together, we’re delivering the power of a global brand Millions of US electrical customers trust the expertise, resources and relationships of Rexel Holdings USA. As the US presence of one of the world's largest electrical distributors, the Rexel Group, we apply our know-how, productivity tools and hands-on business-building initiatives to help our customers thrive. Always seeking better solutions Rexel USA is the home to many of the leading energy, communications and supply-chain brands in the US. We are continuously seeking new opportunities to add complementary brands to our company and further strengthen our value to customers and shareholders. Our Employees Make a Difference Rexel USA offers a wide range of career opportunities, from entry-level rotational programs to experienced electrical system design. Whether it's through designing alternative energy solutions, upgrading lighting in commercial or municipal buildings or finding new ways to optimize our customer's supply chain, our employees are making a difference in the world of energy solutions. To learn what categories of personal information we collect and the purpose of collection, please review our Applicant Privacy Notice at https://bit.ly/36PslzT

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