Copy of CRM Executive

Posted Yesterday
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Leeds, West Yorkshire, England, GBR
In-Office
Entry level
Energy
The Role
Design, build, optimize, and measure personalized CRM campaigns across email, SMS, push notifications, and WhatsApp. Use customer profiles, behavioral data, automation, and lifecycle marketing principles to improve retention, loyalty, and customer value. Create engaging, accurate communications while collaborating across teams, analyzing campaign performance, and continuously testing and improving customer experiences.
Summary Generated by Built In
Company Description

Are you passionate about data-driven marketing, customer experience and creating personalised communications that make a real difference?

At Rexel, we’re a worldwide expert in distributing electrical and energy-efficient products and services. Our goal is to provide smart electrical solutions that improve the comfort, safety and security of our customers’ homes, businesses and industries.

We are looking for fresh thinkers, team players and positive individuals to join us on our journey.

If you enjoy combining creativity, technology and customer insight to deliver meaningful experiences, this could be the opportunity for you!

Job Description

This is a permanent opportunity within our Marketing team, working in a hybrid model with time spent collaborating in our Leeds branch where our Digital Marketing team are based, other branches and hubs or remotely.

As a CRM Executive you’ll design, build and optimise real-time marketing campaigns across the customer lifecycle.

Using unified customer profiles and behavioural data, you’ll turn customer actions into highly personalised and measurable experiences across multiple channels, including email, SMS, push notifications and WhatsApp.

Your work will help drive customer retention, loyalty and long-term customer value.

You’ll play an important role in delivering relevant communications at the right time, while ensuring every campaign is commercially effective, customer-focused and aligned with our brand.

The Benefits of a career with Rexel:

  • Contributory pension scheme and life assurance
  • Bonus opportunities, Performance Related Bonus scheme
  • 33 days’ annual leave, including bank holidays, increasing with length of service
  • The option to buy and sell annual leave
  • Enhanced parental leave
  • Extensive learning and development opportunities from day one
  • Free virtual GP service
  • Healthy Mind Champions and wider wellbeing support
  • Staff discounts and exclusive holiday offers
  • Free financial support and education

 

Qualifications

At Rexel, we prioritise potential, behaviours and the ways people work alongside experience and technical capability. To succeed as a CRM Executive, you’ll be someone who is curious, customer-focused and motivated by using insight and technology to create better experiences.

The behaviours that will set you up for success include:

  • Collaboration: Building effective partnerships and working collaboratively with others to achieve shared objectives.
  • Takes accountability: Taking action, overcoming obstacles and meeting commitments.
  • Customer focus: Building strong customer relationships and delivering customer-centric solutions.

You’ll bring a blend of CRM, marketing and customer-focused skills, including:

  • Experience using Microsoft Dynamics 365, particularly Marketing or Customer Insights – Journeys, or a willingness to develop your platform knowledge.
  • The ability to create, manage and improve automated customer journeys and marketing campaigns.
  • Strong written communication skills, with an eye for engaging content, clear calls to action and consistent brand tone.
  • An interest in digital design, layout and delivering high-quality, error-free communications.
  • An understanding of customer lifecycle marketing, automation, personalisation and performance metrics.
  • Experience, or an interest in developing skills, across channels such as email, SMS, push notifications and WhatsApp.
  • Familiarity with Microsoft Power Platform tools, Dataverse, Power Automate or model-driven apps would be beneficial.
  • Confidence working with data and using tools such as Excel or Power BI to understand campaign performance and customer behaviour.
  • The ability to communicate clearly and collaborate with colleagues across different teams.
  • A curious, proactive and improvement-focused approach, with a willingness to test, learn and use insight to enhance customer experiences.

You don’t need to meet every requirement listed. We value transferable skills, potential and a willingness to learn, so if you can see yourself succeeding in this role, we’d love to hear from you.

Additional Information

At Rexel UK, we actively seek talent with different experiences, background and perspectives because we know that diversity drives fresh ideas and great results.

 

Working together as one team, we’re building a high-performance culture that not only drives success but also creates real value for our customers and communities.

 

Creating an environment where individuality is celebrated and creativity flourishes, we're making sure everyone feels supported and confident to be their best.

Skills Required

  • Experience using Microsoft Dynamics 365, particularly Marketing or Customer Insights Journeys, or willingness to develop platform knowledge
  • Ability to create, manage, and improve automated customer journeys and marketing campaigns
  • Strong written communication skills and ability to create engaging, clear, on-brand content
  • Interest in digital design, layout, and delivering high-quality communications
  • Understanding of customer lifecycle marketing, automation, personalization, and performance metrics
  • Experience or interest in developing skills across email, SMS, push notifications, and WhatsApp
  • Familiarity with Microsoft Power Platform, Dataverse, Power Automate, or model-driven apps
  • Confidence working with data and tools such as Excel or Power BI
  • Ability to communicate clearly and collaborate across teams
  • Curious, proactive, improvement-focused approach with willingness to test, learn, and apply insight
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The Company
HQ: Paris
16,165 Employees
Year Founded: 1967

What We Do

Rexel, worldwide expert in the professional multichannel distribution of electrical products and services for the energy world, addresses three main markets - residential, commercial, and industrial. The Group supports its customers to be at their best in running their business, by providing a broad range of sustainable and innovative products, services, and solutions in the field of technical supply, automation, and energy management. Rexel operates through a network of over 1,900 branches in 19 countries, with more than 27,000 employees. The Group’s sales were €19.2 billion in 2023. Over the past five years, Rexel has proven its ability to structurally outperform the growing and increasingly attractive electrical distribution market. The demand in green energy and energy efficiency has boosted the Group’s businesses. On February 11, 2021, Rexel presented its mid-term ambitions. The Group’s strategy relies on a growth, value-creation and ESG ambition approach, via several strategic initiatives: - Accelerating growth through “More Customers, More SKUs, More Digital” - Improving operational and financial performance, in particular through digital - A balanced capital allocation around return to shareholders and investment in future growth. As an example, Rexel seizes any external growth opportunity in order to strengthen its position in certain geographies such as the United States or to add adjacent skills. ESG targets for 2030: - A 35% reduction in CO2 emissions of its operations (scopes 1&2) compared to 2016 - A 45% reduction in CO2 emissions from the use of products sold (scope 3) compared to 2016. 2023 sales: €19.2 billion 19 countries 1,900 branches 27,000 employees

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