Copy & Content Intern

The Copy & Content Intern will support the Growth and Creative teams in creating high-performing copy across paid advertising channels, landing pages, and digital marketing campaigns. This role is ideal for someone who is passionate about marketing, advertising, and consumer psychology, and wants hands-on experience writing copy that drives clicks, engagement, and conversions.

You will work closely with Paid Media, Creative, and Growth teams to develop ad creatives, landing page content, and marketing assets while learning how data, experimentation, and messaging influence business outcomes.

Accountabilities

Paid Media Copy Execution

• Write high-performing ad copy for Google Ads, Meta Ads, and TikTok Ads.

• Produce multiple copy variations to support A/B testing and campaign iteration.

• Apply platform best practices (hooks, CTAs, formatting, policy compliance).

• Collaborate with designers and editors to align copy with visual storytelling.

Website & Landing Page SEO Content

• Write SEO-optimised landing pages that balance search intent with conversion.

• Produce content for core website pages, campaign landing pages, and SEO pages.

• Apply SEO fundamentals including keyword placement, headings, meta tags, and structure.

• Translate search intent into clear value propositions and CTAs.

Creative & Conversion Copywriting

• Craft conversion-focused copy for websites, ads, emails, banners, and social media.

• Translate product features into clear benefits and persuasive messaging.

• Support CRO initiatives to improve CTR, CVR, and engagement.

• Maintain consistent brand voice across multiple Valerie partner brands.

UX, CRO & Content Optimisation

• Collaborate with UX and Web teams on messaging hierarchy and CTA clarity.

• Write copy for landing pages, wireframes, and testing environments.

• Use insights from analytics and A/B tests to optimise messaging performance.

Content Quality & Systems

• Ensure copy aligns with brand voice, creative frameworks, and platform standards.

• Maintain high standards for grammar, clarity, and accuracy.

• Support competitive copy reviews and channel-specific messaging guidelines.

• Assess brand content and suggest improvements across SEO, newsletters, blogs, and marketing content.

Ideal Behaviour, Qualifications & Skills

Must Have

• Strong written English and attention to detail.

• Interest in advertising, performance marketing, and digital growth.

• Basic understanding of social media advertising platforms such as Meta, Google, TikTok, or YouTube.

• Ability to write clear, concise, and persuasive copy.

• Strong research skills and curiosity about consumer behaviour.

• Ability to manage multiple tasks in a fast-paced environment.

• Familiarity with Google Docs, Microsoft Office, Canva, or similar tools.

Good to Have

• Previous internship, freelance, or project experience in copywriting.

• Exposure to paid advertising campaigns.

• Basic understanding of SEO and landing page optimisation.

• Experience creating content for brands, personal projects, or social media pages.

• Familiarity with Figma or other creative collaboration tools.

Key Performance Indicators

• Quality and accuracy of delivered copy.

• Number and effectiveness of copy variations created for testing.

• Turnaround time from brief to first draft.

• Ability to incorporate feedback and improve rapidly.

• Contribution to campaign execution and team objectives.

• Learning agility