Coordinator, Marketing (57625)

About the Lansing Lugnuts:

The Lansing Lugnuts, High-A affiliate of the Oakland Athletics, offer exciting baseball and a strong community connection at Jackson Field. Known for their creative promotions and fan-first approach, the Lugnuts deliver a unique and engaging ballpark experience. As part of Diamond Baseball Holdings (DBH), the Lugnuts are supported by a network of clubs focused on innovation, collaboration, and long-term success. DBH provides employees with opportunities for professional growth, development, and career advancement within a supportive and team-oriented environment.

About Diamond Baseball Holdings:

Diamond Baseball Holdings (DBH) is a one-of-a-kind sports and entertainment company that owns and operates an unmatched roster of Minor League Baseball clubs and premier venues in North America. We bring together baseball, must-see special events and community-driven experiences to create unforgettable moments for millions of fans each year. Across our stadiums and clubs, we're redefining what an amazing night out can be, from memorable outings built around America's pastime to immersive exhibition-style sporting events, innovative promotions, legendary concerts, cultural festivals, family entertainment and other unique experiences that bring people together.

With nearly 50 clubs and venues across the United States and Canada, DBH is home to some of the most beloved brands in MiLB, offering unique opportunities to build a career in sports, entertainment, hospitality and live events. Through our partnership with Major League Baseball, we help shape sponsorship, licensing and commercial opportunities that extend across all 120 MiLB markets, giving our teams the chance to make an impact on both a national and local level.

Whether you're joining one of our clubs or our back-office team, you'll be part of an organization that values creativity, collaboration and a shared commitment to delivering exceptional fan experiences while making a meaningful impact in the communities we serve.

Position Overview
The Marketing Coordinator for the Lansing Lugnuts is a hands-on role responsible for executing the team’s marketing, promotions, social media, community engagement, and game-day entertainment initiatives.

The Marketing Coordinator will take ownership of day-to-day marketing initiatives, including game-day promotions, social media content, promotional campaigns, sponsor activations, and on-field entertainment. This role works closely with ticketing, sponsorship, operations, food & beverage, and other departments to ensure initiatives are effectively planned and executed.

The ideal candidate is creative, organized, energetic, and comfortable working in a fast-paced sports environment. This position requires strong communication skills, attention to detail, the ability to manage multiple projects, and a willingness to be hands-on.

Essential Job Duties & Responsibilities:

 

Social Media & Digital Marketing-

• Manage the Lansing Lugnuts’ presence across Facebook, Instagram, X, TikTok, and other digital platforms.
• Plan, create, schedule, and publish daily social media content, including graphics, photos, videos, captions, and promotional content.
• Respond to comments, direct messages, and stories while maintaining a consistent brand voice.
• Monitor trends and social media analytics to improve engagement, reach, and content performance.

Game-Day Marketing & Promotions-

• Execute game-day marketing operations, promotions, theme nights, contests, giveaways, and fan engagement activities.
• Coordinate first pitches, ceremonies, national anthems, on-field activities, and entertainment.
• Develop game-day scripts, announcements, and talking points.
• Coordinate with staff, players, performers, vendors, and community partners to ensure smooth execution.
• Develop new ideas and initiatives to enhance the overall fan experience.

Marketing & Promotional Campaigns-

• Plan and execute campaigns promoting games, promotions, giveaways, theme nights, and special events.
• Maintain the seasonal marketing and promotional calendar.
• Develop creative marketing ideas that support attendance, engagement, and organizational goals.

Sponsorship & Community Engagement-

• Execute sponsor and community partner activations at games and throughout the Lansing community.
• Coordinate community events, outreach initiatives, and special appearances.
• Build relationships with local organizations, businesses, schools, nonprofits, and community groups.

Team Leadership-

• Assist in hiring, training, managing and mentoring marketing interns throughout the season.
• Provide guidance and feedback while helping maintain an organized and collaborative marketing team.

Cross-Departmental Collaboration-

• Collaborate with ticketing, sponsorship, operations, food & beverage, and other departments on marketing initiatives.
• Coordinate with players, coaches, staff, vendors, performers, sponsors, and community partners.
• Assist with large-scale events, special projects, and other organizational priorities.

Qualifications & Skills

• Bachelor’s degree in Marketing, Communications, Sports Management, Public Relations, or a related field, or equivalent relevant experience.
• 1+ year of experience in marketing, sports, entertainment, social media, events, or a related field preferred.
• Strong written and verbal communication skills.
• Experience with social media platforms including Instagram, TikTok, Facebook, and X.
• Experience creating digital content, including graphics, photography, video, and written copy.
• Familiarity with Canva, Adobe Creative Suite, or similar design tools.
• Strong organizational skills and attention to detail.
• Ability to manage multiple projects, deadlines, and priorities.
• Creative problem-solver who can adapt quickly in a fast-paced environment.
• Strong interpersonal skills and ability to work collaboratively across departments.
• Previous experience in professional sports, collegiate athletics, entertainment, or live events is preferred.

Work Environment & Schedule
This position operates in a fast-paced professional sports and entertainment environment and requires a combination of traditional office hours and event-based hours, including evenings, weekends, holidays, and extended hours during the baseball season.

This is a highly hands-on, game-day-focused position requiring regular presence at Jackson Field and participation in Lugnuts games, events, community appearances, and special projects.