Coordinator, Digital Content & Social Media (57134)

About the Altoona Curve:

The Altoona Curve, Double-A affiliate of the Pittsburgh Pirates, have delighted fans since 1999 at People’s Natural Gas Field. With a legacy of developing Major League talent and hosting family-friendly events, the Curve combine  thrilling baseball with strong community ties. Known for their engaging promotions and loyal fan base, the Curve remain a cornerstone of the Altoona sports community. As part of Diamond Baseball Holdings (DBH), the Curve are supported by a network of clubs focused on innovation, collaboration, and long-term success. DBH provides employees with opportunities for professional growth, development, and career advancement within a supportive and team-oriented environment.

Position Overview:

The Digital Content & Social Media Coordinator is a full-time, year-round position with the Altoona Curve in Altoona, PA, focused on producing engaging content across digital platforms to tell the story of our team, our fans, and our community. This role plays a key part in executing the club’s social media strategy, managing day-to-day content creation, and supporting brand storytelling through video and other digital formats. From ballpark antics to behind-the-scenes moments, the Digital Content Coordinator brings the energy of the game to life online.

Primary Responsibilities:

• Own and execute day-to-day posting on the club’s official social media channels (Instagram, TikTok, X/Twitter, Facebook, YouTube, and Threads), ensuring timely, creative, and brand-aligned content.
• Write, produce, shoot, and edit original video content tailored for social media—highlighting game action, fan moments, community events, and team culture.
• Collaborate with Marketing, Sales, and Promotions teams to develop and support campaigns, ticket initiatives, sponsor activations, and in-game promotions across digital platforms.
• Assist with game day social coverage including capturing real-time content, managing Instagram stories, and posting key moments in alignment with the team’s voice.
• Stay on top of social media trends, emerging platforms, and best practices to help grow reach, engagement, and follower count.
• Support in maintaining a well-organized content calendar and digital asset library.
• Design and execute the creation of paid static ads for social platforms, for Digital Ignite.
• Manage footage capture and archive for games, events, community appearances, and internal storytelling.
• Pitch creative concepts and contribute to brainstorms for digital series, social content themes, and brand campaigns.
• Serve as a flexible and collaborative member of the front office team—supporting team events, off-season planning, and special projects as assigned.
• Other duties as assigned and needed.

Qualifications/Requirements:

• 1–3 years of professional experience in social media management and/or video content creation, preferably in sports, entertainment, or related industries.
• Proficiency in Adobe Creative Suite (Premiere Pro, After Effects, Photoshop); graphic design experience is a plus.
• Strong storytelling instincts and a good eye for short-form video and social-first content.
• Excellent written and verbal communication skills, including comfort working across multiple departments and levels.
• Deep understanding of social media platforms, including platform-specific best practices and content trends.
• Ability to prioritize and multitask in a fast-paced environment with tight deadlines.
• Knowledge of Slate, Photoshelter, and sprout social is a plus.
• Willingness to work flexible hours including evenings, weekends, and holidays as required during the baseball season.