Coordinador de Marketing Sr.

Reposted 9 Hours Ago
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Bogotá, Distrito Capital, COL
In-Office
Senior level
Cloud • Information Technology • Consulting
The Role
Lead creation and execution of marketing tactics and advertising campaigns, including interactive advertising and e-commerce. Develop messaging, positioning, VAR and channel programs, customer acquisition and direct mail. Conduct market research, analyze program effectiveness, manage resources and creative processes, and support sales with collateral. Recruit and manage partner/vendor relationships and implement strategic marketing policies to grow market share.
Summary Generated by Built In

It's fun to work in a company where people truly BELIEVE in what they're doing!

Job Description: 

Position Summary:
Responsible for creating and delivering marketing tactics and advertising campaigns. Analyzes customer requirements, develops messaging architecture and competitive positioning, specifies vehicles/projects, secures resources, communicates project development and drives creative development processes. Responsible for the development, implementation and analysis of interactive advertising and e-commerce programs and packages. Manages the marketing and implementation of programs and analyzes their effectiveness. May be responsible for processing and/or scheduling web-based advertising. Develops models for vertical markets, campaigns and ad models and conducts research studies. Responsible for implementing and driving channel programs. Defines and maintains VAR programs and agreements; recruits and develops joint business ventures of VARs and defines and implements VAR marketing, training and support programs. Responsible for planning and market research activities designed to increase sales growth and expand market share. Develops and implements strategic marketing policies and objectives. Evaluates and adjusts strategies to respond to changing and/or competitive markets. Identifies and maintains relationships with product partners, third party vendors, etc. Responsible for strategic customer acquisition programs. Develops and implements direct mail programs; develops, conducts and maintains consumer marketing and customer profiling practices and directs list management and analysis. Develops marketing strategies for new and existing products and services. Researches trends and technologies to meet customer needs. Works with sales to ensure that sales reps have necessary collateral and advertising materials.
What you bring to the role:
Seasoned professional individual contributor. Works independently with limited supervision. May manager projects/processes. Coaches and reviews the work of lower level professionals. Problems faced are difficult and often complex. Influences others regarding policies, practices and procedures.
Provides solutions to a variety of complex technical and business matters. Will champion significant projects, programs and business initiatives using demonstrated creativity and ingenuity. May assist more junior staff members with aspects of their job.
Incumbents provide a leadership role for the work group through knowledge in his/her area of specialization. Generally free to determine work priorities based on general direction from managers.
Specialist in technical or business skills. Individuals with a customer focus have developed the acumen to cultivate and develop lasting customer relations. Four year college degree (or additional relevant experience in a related field). Minimum 5 years functional experience including a minimum of 3 years specific experience. Ability to make significant contribution to processes and systems.

Skills Required

  • Four year college degree or equivalent relevant experience
  • Minimum 5 years functional marketing experience, including at least 3 years specific experience
  • Proven experience creating and delivering marketing tactics and advertising campaigns
  • Experience developing and implementing channel/VAR programs, interactive advertising, or e-commerce initiatives

Ingram Micro Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ingram Micro and has not been reviewed or approved by Ingram Micro.

  • Strong & Reliable Incentives Feedback suggests bonus eligibility is common and commission structures can lift total earnings in sales roles. Pay is described as solid and reliably on time in many contexts.
  • Healthcare Strength Feedback suggests the health offering is comprehensive, with multiple medical options including a copay-only plan and an HSA plan with employer funding. Wellness programs, pharmacy support, and an EAP reinforce the package.
  • Retirement Support Feedback suggests retirement support includes a 401(k) with company match and automatic savings features. This provides a structured foundation for long-term savings.

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The Company
HQ: Irvine, CA
27,182 Employees
Year Founded: 1979

What We Do

Ingram Micro helps businesses Realize the Promise of Technology™. It delivers a full spectrum of global technology and supply chain services to businesses around the world. Deep expertise in technology solutions, mobility, cloud, and supply chain solutions enables its business partners to operate efficiently and successfully in the markets they serve. Unrivaled agility, deep market insights and the trust and dependability that come from decades of proven relationships, set Ingram Micro apart and ahead.

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