COO / Head of Ecosystem (RWA)

Reposted 2 Months Ago
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Shenzhen, Guangdong, CHN
In-Office
Senior level
Agency • Artificial Intelligence • Blockchain • Web3
The Role
Lead and scale the protocols DeFi ecosystem: design and execute expansion roadmap, secure Tier-1 partnerships, drive marketing and community to grow TVL and users, and build/manage high-performing marketing, BD, and operations teams to enable institutional adoption of tokenized real-world assets and stablecoins.
Summary Generated by Built In

We are supporting a well-funded, next-generation Layer 1 blockchain project. The platform is purpose-built for the tokenization and on-chain circulation of real-world assets (RWA) and stablecoins, with a strong focus on institutional adoption.

The team is building infrastructure that bridges traditional Web2 institutions into Web3, expanding on-chain asset diversity, unlocking new yield opportunities, and enabling broader investor participation. Their mission is to help enterprises overcome operational, regulatory, and knowledge barriers, allowing them to deploy assets on-chain in a secure, compliant, and scalable manner. With deep RWA domain expertise and strong technical execution, the team is developing institutional-grade blockchain infrastructure and a comprehensive decentralized ecosystem designed to support large-scale, real-world asset adoption.

They are seeking a visionary COO to architect and scale the DeFi ecosystem. You will be the "engine room" of the project, turning complex decentralized protocols into a thriving, globally recognized ecosystem. This is a role for a growth-obsessed leader who understands that in Web3, community and liquidity. 

Key Responsibilities
  •  Design and execute the roadmap for ecosystem expansion, ensuring company becomes a primary hub for DeFi activity.
  •  Identify and secure Tier-1 strategic alliances with other protocols, VCs, and institutional liquidity providers.
  • Oversee high-impact marketing and community initiatives to drive Total Value Locked (TVL) and user acquisition.
  •  Build and manage high-performing remote/local teams across marketing, BD, and operations.
Candidate Profile
  • 5+ years of deep immersion in the Web3 space with a demonstrable track record in DeFi.
  • You have successfully scaled a protocol or platform from early stage to market leader.
  • Experience reporting to executive boards or top-tier management.
  • Fluent English is mandatory; Mandarin is a plus but not required.

Skills Required

  • 5+ years deep immersion in the Web3 space with demonstrable track record in DeFi
  • Proven experience scaling a protocol or platform from early stage to market leader
  • Experience reporting to executive boards or top-tier management
  • Fluent English
  • Mandarin language skills
  • Experience building and managing high-performing remote and/or local teams across marketing, business development, and operations
  • Track record securing Tier-1 strategic alliances with protocols, VCs, and institutional liquidity providers
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The Company
7 Employees
Year Founded: 2024

What We Do

Hyphen Connect is a Web3 and AI talent agency and crypto-integrated software solutions provider that connects blockchain, DeFi, NFT, and AI companies with specialized technical and go-to-market talent globally and remotely. They deliver headhunting, data-driven research, and recruitment services across infrastructure, exchanges, gaming, and DeFi projects, plus industry analysis and hiring insights to help clients build engineering and product teams.

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