At Branch, we’re transforming how brands and users interact across digital platforms. Our mobile marketing and deep linking solutions are trusted to deliver seamless experiences that increase ROI, decrease wasted spend, and eliminate siloed attribution. Our Branch team consists of smart, humble, and collaborative people who value ownership over all. Everything we do is centered around creating a great product, team, and company that lives and breathes our motto: Build Together, Grow Together, Win Together.
We are seeking a detail-oriented and results-driven Marketing Data Specialist to join our dynamic Marketing team. This role is crucial in ensuring the accuracy and effectiveness of our marketing campaigns by managing and optimizing our marketing data. The Marketing Data Specialist will work closely with the Marketing team and other cross-functional teams to maintain clean and enriched data, support lead generation efforts, and contribute to the overall success of our marketing operations.
As a Marketing Data Specialist, you will play a crucial role in maintaining the integrity of our marketing database and ensuring that our marketing efforts are targeted, accurate, and effective. You will be responsible for a range of data-related tasks, including contact and account cleanup, data enrichment, and ensuring the accuracy of our records. Your work will directly impact the success of our marketing campaigns and contribute to the growth of our business.
Key Responsibilities:
- Enriching all accounts with app related data such as company, parent company, HQ, MAUs, downloads, installs, % paid downloads, all SDKs, etc.
- Leverage tools like SEMRush to track and update web traffic for accounts.
- Merge duplicate records as necessary to maintain data accuracy. Work with the regional leads to ensure the data is accurate and identify issues with the current account data and work with BizOps to correct the data.
- Given a list of accounts, research on platforms like Data.ai, Salesforce, SEMRush, LinkedIn, and Crossbeam, and provide updated information.
- Collaborate with the team to identify other ways to streamline processes and support Marketing teams.
- Assist in periodic database clean up tasks.
You will be a good fit if you have:
- Bachelor's degree in a relevant field.
- Deep experience working with Gsheets and Excel.
- Strong attention to detail and commitment to data accuracy.
- Experience with data cleansing and maintenance tools.
- Familiarity with Salesforce (SFDC) or similar CRM systems.
- Excellent organizational and time management skills.
- Strong problem-solving abilities and a proactive mindset.
- Collaborative team player with effective communication skills.
This is a contract role and will be employed by a 3rd party employer. This role is not eligible for relocation or visa sponsorship.
The salary range provided represents base compensation and does not include potential equity, which is available for qualifying positions. At Branch, we are committed to the well-being of our team by offering a comprehensive benefits package. From health and wellness programs to paid time off and retirement planning options, we provide a range of benefits for qualified employees. For detailed information on the benefits specific to your position, please consult with your recruiter.
Branch is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
If you think you'd be a good fit for this role, we'd love for you to apply! At Branch, we strive to create an inclusive culture that encourages people from all walks of life to bring their unique, diverse perspectives to work. We aim every day to build an environment that empowers us all to do the best work of our careers, and we can't wait to show you what we have to offer!
A little bit about us:
Branch is the leading provider of engagement and performance mobile SaaS solutions for growth-focused teams, trusted to maximize the value of their evolving digital strategies. The Branch platform provides a seamless experience across paid and organic, on all channels and platforms, online and offline, to eliminate friction and drive valuable action at the moments of highest intent. With Branch, businesses gain accurate mobile measurement and insights into user interactions, enabling them to drive conversions, engagement, and more intelligent marketing spend.
Branch is an award-winning employer headquartered in Mountain View, CA. World-class brands like Instacart, Western Union, NBCUniversal, Zocdoc and Sephora acquire users, retain customers and drive more conversions with Branch.
Candidate Privacy Information:
For more information on the data that Branch will collect through your application, and how we use, share, delete, and retain that information as part of our recruitment and employment efforts, please see our HR Privacy Policy.
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What We Do
Branch Insurance is a technology-driven home and auto insurance company.
