Every company needs supplies and services to operate. From laptops and rental cars to pens and pallets, all companies have procurement needs. That’s where CoreTrust comes in. CoreTrust provides a B2B marketplace that has transformed how companies buy billions of dollars’ worth of supplies and services annually. We’re on a mission to be the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to realize savings.
Scope
- Initial 90-120 day engagement focused on growth marketing goals
- Planning and Execution: Work with growth marketing lead to develop marketing plans aligning with business goals, identify target audiences, set campaign goals, and create detailed execution plans
- Lead Generation and Nurturing: Implement campaign plans to attract potential customers and guide them through the sales funnel
- Campaign Management: Execute and manage multi-channel campaigns, monitor performance, and optimize results; ensure campaign and program tasks and dependencies are closely tracked and managed within team’s agile marketing methodology
- Stakeholder Alignment: Align marketing and sales efforts, establish process(es) to facilitate seamless lead handoff, and improve campaign effectiveness
- Data Analysis and Reporting: Establish reporting of key metrics and provide insights for future campaigns
- Recommend resource allocation and expenditures based on set budget(s)
- Advise on the latest trends, technologies, and best practices to drive competitive position and innovate
Preferred Qualifications
- Expertise in demand generation strategies and a deep understanding of B2B marketing
- Skills in marketing campaign and program development and execution
- Expertise in marketing automation platforms, Salesforce Marketing Cloud, and Salesforce Marketing Intelligence
- Data analysis experience leveraging data from Salesforce Marketing Cloud, Google Analytics, and 6Sense, identify trends, and create compelling reports
- Expertise in project management, experience managing multiple projects simultaneously to meet deadlines while leveraging various marketing technology platforms
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What We Do
CoreTrust is the definitive group purchasing organization (GPO) for large corporations. By leveraging the aggregated spend of the collective, CoreTrust enhances member profitability by negotiating and offering contracts with competitive pricing for non-production supplies and services. By partnering with large enterprises across many verticals, and with private equity firms and their portfolio companies, CoreTrust leverages extraordinary purchasing power by assuring suppliers of committed volume from these well-respected companies. Serving 3000+ companies across multiple verticals, CoreTrust helps members realize sustainable, double-digit savings by drawing on our extensive contract portfolio and procurement market expertise.
