Every organization needs supplies and services – from laptops and rental cars to pens and pallets – to run their business. CoreTrust's B2B marketplace is the one place where buyers and suppliers connect, secure purchasing agreements, transact, and partner to complete billions of dollars’ worth of trade annually.
To support CoreTrust’s continued rapid growth, we’re seeking an experienced Event Marketer to own and elevate our annual user conference, bespoke events, tradeshow strategy, and webinar channel experiences. You will spearhead the entire lifecycle of our event marketing efforts, from conception and planning to execution and measurement, to elevate CoreTrust’s brand, customer engagement, and pipeline impact. If you are creative, action and detail oriented, and skilled at raising the bar in the events space, then we want to hear from you!
Scope- Develop and implement a data-driven event and webinar marketing strategy aligned with CoreTrust’s business goals, with a focus on maximizing marketing ROI
- Enhance and grow CoreTrust's webinar channel by developing high-impact content, securing engaging speakers, and driving online attendance
- Lead the end-to-end planning and execution of CoreTrust’s premier annual user conference and partner events, including theme development, venue selection, budget management, stakeholder collaboration, and attendee experience
- Manage tradeshow marketing initiatives by identifying strategic industry events, coordinating with Sales and Product teams, overseeing logistics, and driving pipeline generation through pre-show, on-site, and post-show engagement
- Source and secure high-impact speakers, partnerships, and sponsorships to elevate brand presence and deliver thought leadership
- Create compelling event messaging and content across promotional materials, social media, and presentations tailored to target audiences
- Collaborate with the marketing team to build integrated, multi-channel campaigns that drive pre-event buzz, in-event engagement, and post-event amplification
- Analyze event performance data and attendee feedback to assess success, identify improvements, and inform future event strategies
- Propose and implement innovative event formats and experiences that align with CoreTrust’s brand vision and audience expectations
- Coordinate with internal teams to ensure alignment on contracts, sponsorships, and budget compliance
- Oversee internal and external stakeholders and resources to ensure seamless event and webinar execution
Preferred Qualifications
- Expertise in event marketing and webinar channel development, preferably in B2B or SaaS environments
- Demonstrated success in developing and executing event strategies and integrated marketing campaigns
- Deep knowledge of event, tradeshow, and webinar best practices, including budgeting, logistics, sponsorships, and digital marketing
- Strong creative sensibility with the ability to bring brand experiences to life visually and experientially
- Passion for delivering memorable, high-quality event and webinar experiences that exceed expectations
- Experience with Cvent, including building registration sites and integrating with Salesforce (Cvent certification is a plus)
- Proven ability to build strategic plans with measurable benchmarks and KPIs
- Skilled in event attribution, ROI analysis, and optimization
- Expertise in communication, collaboration, and project management
- Ability to work creatively, resourcefully, and with a solutions-oriented mindset
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What We Do
CoreTrust is the definitive group purchasing organization (GPO) for large corporations. By leveraging the aggregated spend of the collective, CoreTrust enhances member profitability by negotiating and offering contracts with competitive pricing for non-production supplies and services. By partnering with large enterprises across many verticals, and with private equity firms and their portfolio companies, CoreTrust leverages extraordinary purchasing power by assuring suppliers of committed volume from these well-respected companies. Serving 3000+ companies across multiple verticals, CoreTrust helps members realize sustainable, double-digit savings by drawing on our extensive contract portfolio and procurement market expertise.
