At American Equity we offer leading annuity products that help empower our clients to fulfill their needs and wants in retirement. Our success comes from hiring high-energy individuals who embody the beliefs that drive our unique culture. We currently fund over half a million retirements nationwide, and have been headquartered in West Des Moines, Iowa, for over twenty-five years with satellite offices in Charlotte, NC and New York, NY.
JOB SUMMARY:
The Content Writer Financial Services is responsible for creating, curating, and managing high-quality content focused on annuities, retirement planning, and financial products. The ideal candidate will have a strong understanding of the financial services industry, specifically annuities, and a knack for translating complex financial concepts into engaging, easy-to-understand content for a variety of audiences.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Content Development:
- Develops original content and revises previously published business materials, including product and service guides, direct mail and digital campaign materials, and business-to-business presentation materials.
- Prepares materials for projects, including planning, outline, and synopsis, ensuring logical flow and cohesive messaging.
- Writes, edits, and proofreads content, including blogs, white papers, brochures, emails, website pages, social media posts, and educational guides related to annuities.
Collaboration & Strategy:
- Collaborates with team members and stakeholders on messaging to ensure cohesive branding and strategic alignment.
- Revises content based on feedback from leaders and peers.
- Stays updated on industry trends, regulatory changes, and competitor content to identify opportunities for new topics.
- Maintains a content calendar for timely delivery across various platforms.
Audience Engagement:
- Tailors content for specific target audiences, including financial advisors, policyholders, and prospective clients.
- Leverages SEO best practices to increase content visibility and drive organic traffic.
Other Duties:
- Perform other related duties as assigned.
SUPERVISORY RESPONSIBILITIES
None required for this position.
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree (B.A.) from four-year College or university; or one (1) year of related experience and/or training; or equivalent combination of education and experience.
KNOWLEDGE, SKILLS AND ABILITIES:
- Requires knowledge of Microsoft Office programs as well as excellent written communication skills.
- Hands-on experience working with project management and workflow tools, such as Monday.com, Asana, or Adobe Workfront, to effectively manage tasks and streamline processes.
- Knowledge of AP writing style.
- Strong understanding of annuities and financial products, with the ability to write about complex concepts.
- Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and regulations.
- Exceptional ability to write reports, business correspondence, and procedure manuals.
- Effective presentation skills and the ability to respond to questions from diverse groups.
- Ability to respond to common inquiries or complaints from customers.
- Capacity to successfully handle pressure and meet deadlines in a fast-paced work environment.
- Strong multitasking skills to manage multiple priorities and projects simultaneously.
- Problem-solving abilities with adaptability to respond to changing priorities.
- Experience dealing with outside vendors for printing and other special projects.
- Strong interpersonal skills to work cooperatively and successfully with co-employees, customers, and third-party partners.
- Time management skills to manage both personal workload and coordinate with others
CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:
None required for this position.
ADDITIONAL INFORMATION:
- Writer Portfolio or (3-5) samples if available
This description covers the major purpose and essential functions of the job. It is not intended to give all details or a step-by-step account of the way each task is to be performed. Employees may receive other job-related instructions and be required to perform other job-related work requested by their manager. All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.
#LI-JH1
For more information about how your information is processed, please click on the Privacy tab at the bottom of the page and then click on the Applicant Privacy Policy.
