Content Writer

JOB SUMMARY:   

The Content Writer Financial Services is responsible for creating, curating, and managing high-quality content focused on annuities, retirement planning, and financial products. The ideal candidate will have a strong understanding of the financial services industry, specifically annuities, and a knack for translating complex financial concepts into engaging, easy-to-understand content for a variety of audiences.

ESSENTIAL DUTIES AND RESPONSIBILITIES:  

Content Development:

• Develops original content and revises previously published business materials, including product and service guides, direct mail and digital campaign materials, and business-to-business presentation materials.
• Prepares materials for projects, including planning, outline, and synopsis, ensuring logical flow and cohesive messaging.
• Writes, edits, and proofreads content, including blogs, white papers, brochures, emails, website pages, social media posts, and educational guides related to annuities.

Collaboration & Strategy:

• Collaborates with team members and stakeholders on messaging to ensure cohesive branding and strategic alignment.
• Revises content based on feedback from leaders and peers.
• Stays updated on industry trends, regulatory changes, and competitor content to identify opportunities for new topics.
• Maintains a content calendar for timely delivery across various platforms.

Audience Engagement:

• Tailors content for specific target audiences, including financial advisors, policyholders, and prospective clients.
• Leverages SEO best practices to increase content visibility and drive organic traffic.

Other Duties:

• Perform other related duties as assigned. 

SUPERVISORY RESPONSIBILITIES

None required for this position.

EDUCATION AND/OR EXPERIENCE:  

Bachelor’s degree (B.A.) from four-year College or university; or one (1) year of related experience and/or training; or equivalent combination of education and experience.

KNOWLEDGE, SKILLS AND ABILITIES:

• Requires knowledge of Microsoft Office programs as well as excellent written communication skills.
• Hands-on experience working with project management and workflow tools, such as Monday.com, Asana, or Adobe Workfront, to effectively manage tasks and streamline processes.
• Knowledge of AP writing style.
• Strong understanding of annuities and financial products, with the ability to write about complex concepts.
• Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, and regulations.
• Exceptional ability to write reports, business correspondence, and procedure manuals.
• Effective presentation skills and the ability to respond to questions from diverse groups.
• Ability to respond to common inquiries or complaints from customers.
• Capacity to successfully handle pressure and meet deadlines in a fast-paced work environment.
• Strong multitasking skills to manage multiple priorities and projects simultaneously.
• Problem-solving abilities with adaptability to respond to changing priorities.
• Experience dealing with outside vendors for printing and other special projects.
• Strong interpersonal skills to work cooperatively and successfully with co-employees, customers, and third-party partners.
• Time management skills to manage both personal workload and coordinate with others

CERTIFICATES, LICENSES, PROFESSIONAL DESIGNATIONS:

None required for this position.

ADDITIONAL INFORMATION: 

• Writer Portfolio or (3-5) samples if available

This description covers the major purpose and essential functions of the job.  It is not intended to give all details or a step-by-step account of the way each task is to be performed.  Employees may receive other job-related instructions and be required to perform other job-related work requested by their manager.  All requirements are subject to possible modification to provide reasonable accommodation to qualified individuals with disabilities.

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