Content Writer

Who are we?

Howden is a collective – a group of talented and passionate people all around the world. Together, we have pushed the boundaries of insurance. We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 18,000 employees spanning over 100 countries.

People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years. Whatever your priorities – work / life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.

Howden is seeking a Content Writer who will support the planning, creation and delivery of engaging and impactful content, ensuring alignment with the overall Howden strategy and brand tone of voice.

This role requires a proactive contributor who can identify, create, manage and deliver user-first content targeted at diverse audiences through a variety of channels. The ideal candidate will have experience creating hard-working assets and integrated campaigns to support diverse business objectives and stakeholders. This role will see you collaborating with a variety of teams including Corporate Communications, Marketing, Community Impact, Research and Analytics, and broking and underwriting divisions.

With strong experience in writing, delivering and curating content, the Content Writer will be comfortable identifying and prioritising communications needs. This role will suit someone who thrives in a fast-paced environment, and who is looking for an opportunity to create impactful, user-centric content.

Please note this is a full-time, permanent role based in our Central London office. You are expected to be onsite 2-3 days per week on average.

Role Responsibilities:

• Continuously identify opportunities for new content that will bring our unique brand to life. Work with experts across the group to conceptualise and plan a calendar of hard-working content that reflects the diversity of our global offering

• Create high-quality multi-channel content in-line with team strategy, ensuring that all content is on-brand and fits our tone of voice guidelines. Identify opportunities to diversify the content offering of teams within the business

• Apply an international perspective to all work. Collaborate with regional marketing leads to identify content opportunities, and support diverse teams across the globe to ensure the quality and consistency of content

• Develop creative ideas, suggest new innovative ways of delivering content and keep up to date with the latest digital communication trends. Work in collaboration with the creative studio to produce branded assets, and ensure that copy is an embedded part of the design process

• Create engaging, audience-focussed content for LinkedIn, collaborating with our Social Media Manager and Regional Marketing Leads. Design and lead the delivery of engaging LinkedIn campaigns (organic and paid) that grow our following and raise our profile

• Ideate, script, and storyboard videos to tell impactful stories. Work with video editor to ensure clarity and power of message

• Contribute to the Content Team’s growing learning curriculum. Identify topics, develop resources, and deliver training

• Monitor, analyse and report on the performance of digital channels/activities, feeding back to stakeholders and using the data to inform future activities

Role Requirements:

• Previous experience in a similar role (in-house or agency) where you wold have gained excellent content writing, copywriting, editing, and proofreading skills

• Listening and influencing skills. The confidence to deal with diverse stakeholders, with the ability to communicate ideas to them, as well as advise and offer an alternative point of view where necessary

• Strong and proven experience of using a wide range of communications tools, such as Hootsuite

• Experience of video production in a social media context, including scripting, filming, and editing would be advantageous

What do we offer in return?

A career that you define. At Howden, we value diversity – there is no one Howden type. Instead, we’re looking for individuals who share the same values as us:

• Our successes have all come from someone brave enough to try something new

• We support each other in the small everyday moments and the bigger challenges

• We are determined to make a positive difference at work and beyond

Reasonable adjustments

We're committed to providing reasonable accommodations at Howden to ensure that our positions align well with your needs. Besides the usual adjustments such as software, IT, and office setups, we can also accommodate other changes such as flexible hours* or hybrid working*.

If you're excited by this role but have some doubts about whether it’s the right fit for you, send us your application – if your profile fits the role’s criteria, we will be in touch to assist in helping to get you set up with any reasonable adjustments you may require.

*Not all positions can accommodate changes to working hours or locations. Reach out to your Recruitment Partner if you want to know more.

Permanent