Content Strategy Manager

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

PetPlace, a subsidiary of IPH, is building a digital first pet e-commerce platform with the aim of connecting key market services such as adoption, lost pet and insurance to make pet care easy. 

Job Summary:

PetPlace is seeking a Content Strategy Manager – B2B2C to lead the development and execution of compelling, strategic content that drives awareness, demand, and conversion through our Employee Benefits and Partnership sales channels. This role will own B2B2C content strategy for multiple IPG pet insurance brands, ensuring alignment with brand voice and consistency across all marketing and sales channels.

The ideal candidate is both creative and data-driven, with strong experience in B2B content strategy, sales enablement, and a keen understanding of how to adapt content for dual B2B and B2C audiences. Proficiency with AI-powered tools for content ideation and delivery is a must, as is a passion for developing forward-thinking, impactful storytelling in a digital-first world.

Job Location: Remote

Main Responsibilities:

• Content Strategy Development: Craft messaging and positioning for IPG’s pet insurance products that resonate with key B2B2C personas in Employee Benefits and Partner channels.

• Lead Generation & Conversion Support: Develop a full-funnel content strategy to guide B2B leads from awareness through qualification and conversion—while supporting B2C conversion of the end user (pet parents).

• Sales Enablement Content Creation: Create, curate, and manage sales-focused content such as whitepapers, case studies, event collateral, pitch decks, email campaigns, and blogs that support the buyer journey.

• Cross-Functional Collaboration: Partner closely with Sales, Product Marketing, Creative, and DTC content teams to ensure alignment across brand voice, messaging, and strategic priorities.

• AI & Content Innovation: Leverage AI tools to plan, produce, and optimize content; stay ahead of trends and innovations that elevate content efficiency and relevance.

• Performance Analysis: Monitor and analyze content performance metrics to drive data-informed adjustments and improvements.

• Brand Stewardship: Ensure content for each brand maintains consistent tone, voice, and visual identity across all touchpoints.

• Project & Calendar Management: Own the content calendar and oversee the timely execution of deliverables across multiple brands.

Skills & Qualifications:

• 8+ years of experience in content strategy, with a strong focus on B2B marketing and sales enablement

• Bachelor’s degree in marketing, Communications, Journalism, or a related field

• Proven ability to create compelling, data-informed content for both B2B and B2C audiences

• Strong understanding of the Employee Benefits space and/or insurance industry is a plus

• Proficiency in using content management systems and marketing automation platforms

• Excellent writing, editing, and storytelling skills across formats

• Experience with AI tools for content creation and strategy

• Strong project management and communication skills

• Analytical thinker with the ability to turn data into actionable insights

• Creative and strategic mindset, able to think both big-picture and in the details

Application Requirements:

To be considered for this role, please upload your resume and 2–3 samples of relevant work (e.g., whitepapers, case studies, campaign copy, pitch decks, etc.) that demonstrate your ability to create compelling B2B2C content.

#LI-REMOTE

#PetPlace

All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)