Content Strategist

Title: Content Strategist
Direct Manager Title: Content Director

The Role
At Unlock Health, we believe in the power of content to shape audience experiences and transform lives. As a full-service marketing agency, we partner with leading organizations to create data-driven, audience-centered campaigns that inspire action and deliver real-world results. Our content function sits at the core of these efforts, delivering innovative, impactful stories that elevate brands and connect with audiences in meaningful ways.

We’re looking for a creative, driven, and strategic thinker to join our growing Content and Engagement team. If you’re passionate about storytelling, know how to communicate information and messages across multiple channels, thrive in a fast-paced environment, and are excited about crafting content that makes a difference, we want to hear from you!

As a Content Strategist and Manager, you will be a key player in developing and executing content strategies that resonate with target audiences, drive engagement, and support our clients’ business objectives. You will work closely with cross-functional teams – including creative, strategy, SEO, media, mar-tech, and web development – to ensure content is strategic, optimized, and aligned with the overall marketing goals of our clients.

What You’ll Do

• Client Engagement: Develop strong and enduring relationships with clients rooted in curiosity, expertise, and high-quality work
• Content Strategy Development: Work with clients and colleagues to develop and execute data-driven, audience-centric content strategies that support the business goals of our clients
• Content Audits & Research: Conduct content audits, competitive analyses, and audience research to identify content gaps and opportunities
• Editorial Planning: Conceive and build content calendars and develop creative, SEO-driven content that speaks to target audiences across multiple channels (web, social, email, etc.)
• Creative Ideation: Work with multidisciplinary teams to imagine new, exciting, and impactful content ideas capable of being shared in different formats and across a variety of channels
• Cross-Functional Collaboration: Work with strategy, creative, media, mar-tech, web development, and other teams to ensure content is integrated into larger campaign efforts and drives cohesive user journeys
• Performance Analysis & Reporting: Monitor content performance through analytics tools, report on KPIs, and make data-informed recommendations for improving content engagement and effectiveness
• Client Communication: Act as a content consultant for clients, providing insights and recommendations on how to leverage content to achieve their goals and elevate their brand presence
• Innovation & Trends: Stay ahead of trends in healthcare marketing, content strategy, SEO, and digital engagement. Bring new ideas and fresh approaches to the table to continuously push content strategies forward

Ideal Qualifications

• 3-5 years of experience in content strategy, content marketing, or digital marketing, preferably in healthcare or a related industry
• Strong understanding of SEO best practices, including experience with keyword research, on-page optimization, and performance analysis tools
• Exceptional storytelling skills, with the ability to craft clear, engaging, and impactful narratives for diverse audiences across myriad formats and channels
• Ability to interpret data and analytics to inform content decisions and optimize for engagement and SEO
• Proven ability to work cross-functionally and communicate effectively with creative, technical, and strategy teams
• Meticulous in managing content quality, accuracy, and adherence to brand voice and healthcare industry standards
• Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced environment

Perks and Benefits

• Competitive Salary
• Health, Dental and Vision benefit packages to fit all types of lifestyles
• Life, Short- and Long-Term Disability Insurance paid 100% by the company
• FSA / HSA Options
• 401(K) with a generous company match program
• Flexible Paid Time Off (aka- unlimited)
• Paid Parental Leave
• Hybrid and Remote work schedules available
• Employee Assistance Program (unlimited free telephonic counseling for a variety of issues such as mental health, financial support, and legal advice)
• Employee Referral Program

About Unlock:
Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We’ve combined the best teams in healthcare marketing to help every client live their mission – to promote, maintain, and restore health. Our “super agency” approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values, which you can learn more about here.

Equality Opportunity Employer Statement
Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

For internal coding use only: IMS/Content/COGS

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