Content Strategist

About SH/FT 

Shift Paradigm is a client services business that focuses on implementing and activating technology and data to make sales and marketing work. Our people bring combined experience across technology, data & analytics, business strategy and campaign operations to accelerate our clients' businesses. We keep pace with change in modern marketing and technology in order to create both effective, scalable and future-proof solutions for our clients that span both the Fortune 500 list and emerging industry leaders. We have also built strong relationships with the world's most influential martech platforms and are key partners to them and their clients.

Overview
We’re looking for an email-focused Content Strategist to join our team. You’re a rockstar writer who thrives on creating personalized content and effective email experiences that stand out in the inbox. You’ll work with strategists and data counterparts to execute detailed Test and Learn plans for our Financial Services clients. Though we have a work from almost anywhere framework, this role works east coast hours.

Responsibilities  

• Create compelling email marketing content led by a defined strategy. 
• Conduct Test and Learn plans aligned with client goals to continuously optimize campaigns.
• Build, maintain, and evolve content plans. 
• Contribute to the development of email marketing strategies and roadmaps.
• Collaborate with data and strategist counterparts to analyze email performance and translate into tangible insights. 
• Identify opportunities to test, iterate, and optimize campaigns. 
• Cultivate a strong understanding of client’s brand voice and apply it to copywriting.
• Collaborate with design and development teams to create cohesive, visually appealing emails that follow best practices.
• Stay up-to-date on email marketing trends and best practices.
• Manage multiple projects and deadlines simultaneously.
• Clearly and confidently communicate with clients and internal teams.

Qualifications/Experience 

• 5+ years experience as a Content Strategist or similar role
• Strong understanding of email marketing best practices and industry trends.
• Excellent writing and editing skills with a keen eye for detail.
• Ability to develop and maintain content calendars.
• Strong analytical skills to measure and optimize email performance.
• Proficiency in using data and analytics to glean insights and inform content decisions.
• Excellent communication and collaboration skills.
• Strong presentation skills.
• Working knowledge of WCAG as it applies to email.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Experience in Financial Services industry preferred.

Successful people at SHIFT display the following qualities: 

• Embrace accountability: our words and actions line up every day
• Intentionally collaborate: we build relationships across the organization
• Foster innovation: we take risks and see challenges as opportunities
• Compete to win: we empower our teams so we can lead in the market
• Dedicate to the work: we are valued to each other and to our clients

Candidates must have current US or Canada work authorization. For US Candidates, this employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the US. 

No relocation assistance can be offered at this because this is a remote role.

All inquiries are held in strict confidence.

Our Commitment to DEIB

We strive to champion diversity, equity, inclusion, and belonging through our Project NEXT committee. This team of passionate internal advocates and external experts allows us to build and leverage a diverse and inclusive workforce and workplace by committing to represent and reflect the experiences, perspectives, and viewpoints of our people, partners, and communities we serve. We are committed to providing knowledge and career opportunities to the next generation of digital marketers while championing diversity and equality in the workplace.

At the core of our success is our culture and dedication to maintaining a positive work environment, encouraging professional growth, and promoting the health and well-being of our employees.
We do not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law.

We welcome and encourage applications from people with disabilities under the Accessibility for Ontarians with Disabilities Act. Accommodations are available on request for candidates taking part in all aspects of the selection process.

As required by law, Shift Paradigm provides a reasonable range of compensation for roles that may be hired in California, Colorado, Hawaii, New York, New Jersey or Washington. The salary range for these residents is $75,000.00 to $90,000.00. Salary is based on several factors including but not limited to role, skillset, relevant education, level of experience, certifications, etc. In addition to base salary, Shift Paradigm offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.