Strava is the app for active people. With over 195 million athletes in more than 185 countries, it’s more than tracking workouts—it’s where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava’s got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.
Our mission is simple: to motivate people to live their best active lives. We believe in the power of movement to connect and drive people forward.
The Strava for Business team partners with the world's leading brands and agencies to inspire active communities and connect with athletes in meaningful ways. Our sponsorship solutions offer an innovative alternative to traditional advertising — rooted in motivation, community, and real-world impact.
We're looking for an experienced B2B Content Strategist Contractor to build and execute Strava for Business's content programme from the ground up. This is a project-based engagement with a clear commercial goal: helping brands and agencies understand why Strava is the best platform to reach and engage active people. The contract length is 6 months.
This is a 6-month contract role. This role is based in the UK with eligibility to be remote.
What You’ll Do:Own the B2B content programme end-to-end — strategy, planning, and execution
Build a structured content plan covering the full buyer journey, from awareness to active consideration
Identify content gaps and develop original formats from Strava's unique data position: trend reports, audience insight pieces, seasonal stories, and industry narratives
Produce a high-impact content calendar across owned and distributed channels (organic social, email, events, PR)
Drive compelling case studies with brand-side leaders and clear ROI proof points
Align with the SfB marketing team so content feeds into campaigns, events, and outreach
Collaborate with external comms and PR partners on distribution
Proven B2B content experience — ideally at a platform, media owner, or tech company working with brands and agencies
Deep understanding of how digital platforms work from the inside: the audience, the product, and the advertising story
Comfortable using data as a creative input — finding the narrative in a dataset and translating it into content
Strong editorial judgment and the ability to make decisions independently without heavy oversight
Experience managing external contributors — writers, designers, creators — without losing the original vision
An excellent writer and rigorous editor with a clear point of view on what makes B2B content worth reading
Movement brings us together. At Strava, we’re building the world’s largest community of active people, helping them stay motivated and achieve their goals.
Our global team is passionate about making movement fun, meaningful, and accessible to everyone. Whether you’re shaping the technology, growing our community, or driving innovation, your work at Strava makes an impact.
When you join Strava, you’re not just joining a company—you’re joining a movement. If you’re ready to bring your energy, ideas, and drive, let’s build something incredible together.
Strava builds software that makes the best part of our athletes’ days even better. Just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, TCV, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community. We are continuously striving to hire and engage teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.
Strava is an equal opportunity employer. In keeping with the values of Strava, we make all employment decisions including hiring, evaluation, termination, promotional and training opportunities, without regard to race, religion, color, sex, age, national origin, ancestry, sexual orientation, physical handicap, mental disability, medical condition, disability, gender or identity or expression, pregnancy or pregnancy-related condition, marital status, height and/or weight.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
California Consumer Protection Act Applicant Notice
Skills Required
- Proven B2B content experience, ideally at a platform, media owner, or tech company working with brands and agencies
- Deep understanding of digital platforms: audience, product, and advertising dynamics
- Ability to use data as a creative input and translate datasets into compelling narratives
- Strong editorial judgment and the ability to make independent decisions without heavy oversight
- Experience managing external contributors (writers, designers, creators) while maintaining original vision
- Excellent writing and rigorous editing skills with a clear point of view on B2B content
- Based in the UK (role is UK-based; remote eligibility stated)
Strava Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Strava and has not been reviewed or approved by Strava.
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Fair & Transparent Compensation — Pay is considered competitive and compensation is broadly viewed as fair, even if not consistently at the very top of the market. Overall satisfaction appears stronger when factoring in cash pay and benefits.
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Healthcare Strength — Healthcare coverage is often described as fully covered for employees and families, standing out as a core strength of the package. This reduces out-of-pocket costs while supporting comprehensive medical, dental, and vision access.
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Wellbeing & Lifestyle Benefits — Wellness-oriented perks such as health club support, event entry reimbursements, and gear or home-office stipends are highlighted as meaningful. These benefits align closely with an active, athlete-focused culture and add tangible value beyond salary.
Strava Insights
What We Do
Strava is Swedish for “strive,” which epitomizes who we are and what we do. We’re a passionate and committed team, unified by our mission to connect athletes to what motivates them and help them find their personal best. And with billions of activity uploads from all over the world, we have a humbling and audacious vision: to be the record of the world’s athletic activities and the technology that makes every effort count. Strava builds software that makes the best part of our athletes’ days even better. And just as we’re deeply committed to unlocking their potential, we’re dedicated to providing a world-class, inclusive workplace where our employees can grow and thrive, too. We’re backed by Sequoia Capital, Madrone Partners and Jackson Square Ventures, and we’re expanding in order to exceed the needs of our growing community of global athletes. Our culture reflects our community – we are continuously striving to hire and engage diverse teammates from all backgrounds, experiences and perspectives because we know we are a stronger team together.When you’re ready for a challenge and a team that will support you along the way, join us!
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