Content Specialist (WM)

Posted 11 Days Ago
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Hiring Remotely in Tallinn, Harju Maakond, EST
Remote
2K-3K Annually
Entry level
Food
The Role
Own and improve Wolt Market catalog content, promotions, and customer-facing product information to increase conversion and sales. Research missing data with vendors, analyze customer signals, identify root causes, recommend improvements, standardize processes, support automation, and optimize search. Collaborate with category, inventory, operations, and local marketing teams while maintaining accurate, relevant content and managing competing priorities.
Summary Generated by Built In
About Wolt

At Wolt, we create technology that brings joy, simplicity and earnings to the neighborhoods of the world. In 2014 we started with delivery of restaurant food. Now we’re building the delivery of (almost) everything and you’ll find us in over 500 cities in 30 countries around the world. In 2022 we joined forces with DoorDash and together we keep on dreaming big and expanding across the globe.
Working at Wolt isn’t always easy, but it’s definitely exciting. Here you’ll learn more, build more, and ship more than in most other companies. You’ll be challenged a lot, but also have a lot of fun on the way. So, if you’re a self-starter with drive and entrepreneurial spirit, this could be the ride of your life.

As a Wolt Market Content Specialist you fully own a central part of the customer experience to drive conversion. In this role, you will create and enhance the retail selection via the Wolt Market Catalog and the execution of events & promotions.

You’ll get a lot of help and support on the way, but are also expected to be an amazing independent specialist with an exceptional ability to execute every single day.

Key tasks and responsibilities of the role:
  • Customers First: Find ways to inspire and engage our customers through creative product content strategies, including Catalog, Marketing & Promotions.
  • Passion for Details: Responsible for the content to be accurate, complete and relevant for an efficient and effective customer journey, by uncovering and researching missing information in collaboration with vendors.
  • Analytical Detective: Take customer signals and existing analyses to establish further actionable insights, and flag immediate challenges and opportunities, including drafting solutions to ensure a seamless customer journey.
  • Efficiency: Drive standardisation and automation across Catalog and Promotions and share with the global Content community, while keeping search optimisation needs in mind.
  • Share & Learn: Follow the content strategy guidelines to enhance customer experience and suggest improvements you identified.
  • Team Player: Collaborate with Category, Inventory, Operations & Local Marketing Managers to improve our assortment and drive higher sales and conversion.
Qualifications for the role:
  • Strong experience in dealing with processes and large amounts of data, and converting them into customer insights and actionables to improve our users’ experience. 
  • Experience in Trade Marketing and Merchandising to guide high quality traffic to your venues.
  • Ability to dive deep into a problem, perform ‘Root Cause Analysis’ and identify constraints to recommend a solution. Understanding of Looker and SQL would be considered a strong plus.
  • High attention to detail including precise and effective customer communications and proven ability to manage multiple, competing priorities simultaneously.
  • Excellent skills in G Suite or MS Office (MS Word, MS Excel). 
  • Fluency in English and in a relevant local language.

The successful candidate's starting pay will fall within the pay range listed below and is determined based on a number of job-related factors including, but not limited to, skills, experience, qualifications, work location, and market conditions.

This position is not eligible for consideration for an equity/RSU grant.

Estonia Pay Range
€2.473—€3.091 EUR
Our Commitment to Diversity and Inclusion

We’re committed to growing and empowering a more inclusive community within our company, industry, and cities. That’s why we hire and cultivate diverse teams of people from all backgrounds, experiences, and perspectives. We believe that true innovation happens when everyone has room at the table and the tools, resources, and opportunity to excel.

Beware of recruitment scams: DoorDash, Deliveroo, and Wolt will never ask you to pay money or share sensitive financial information during hiring — learn more about our legitimate recruiting process at Recruitment Scam Awareness - DoorDash .

Skills Required

  • Strong experience handling processes and large amounts of data and converting them into customer insights and actionable improvements
  • Experience in trade marketing and merchandising
  • Ability to perform root cause analysis, identify constraints, and recommend solutions
  • High attention to detail and ability to manage multiple competing priorities
  • Excellent skills in G Suite or Microsoft Office, including Word and Excel
  • Fluency in English and a relevant local language
  • Understanding of Looker and SQL

Wolt Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Wolt and has not been reviewed or approved by Wolt.

  • Equity Value & Accessibility — Corporate postings highlight equity as part of the compensation package, offering ownership potential alongside salary and benefits. Mentions of stock in certain locations indicate accessible participation beyond base pay.
  • Leave & Time Off Breadth — Job materials describe generous vacation allowances and strong time‑off policies in several markets. A global parental‑leave policy with top‑ups beyond statutory levels is also cited.
  • Wellbeing & Lifestyle Benefits — Materials describe wellness support such as an Employee Assistance Program, fitness or sports perks, and product credits or discounts. Country‑specific allowances and perk platforms add practical lifestyle value in some locations.

Wolt Insights

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The Company
HQ: Helsinki
8,287 Employees
Year Founded: 2014

What We Do

Wolt is a Helsinki-based technology company that provides an online platform for consumers, merchants and couriers. It connects people looking to order food and other goods with people interested in selling and delivering them. To enable this, Wolt develops a wide range of technologies from local logistics to retail software and financial solutions – as well as operating its own grocery stores under the Wolt Market brand. Wolt’s products include Wolt+ (subscription service for customers), Wolt for Work (meal benefits and office deliveries for companies), Wolt Drive (fast last-mile deliveries for merchants) and Wolt Self-Delivery (service for merchant partners with their own delivery staff). Wolt’s mission is to make cities better by empowering and growing local communities. Wolt was founded in 2014 and joined forces with DoorDash in 2022. DoorDash operates in 29 countries today, 25 of which are with the Wolt product and brand.

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