Content Specialist (Brazil)

Posted 21 Days Ago
Hiring Remotely in Brazil
Remote
Mid level
Information Technology
The Role
This role involves developing content strategies, creating and optimizing engaging content for various platforms, managing content distribution, and ensuring local legal compliance. The specialist will collaborate with teams to enhance content quality and effectiveness while analyzing website traffic and user engagement.
Summary Generated by Built In

About Airalo

Alo! Airalo is the world’s first eSIM store that helps people connect in over 200+ countries and regions across the globe. We are building the next digital service that revolutionizes the telecom industry. We are a travel-tech company and an equal-opportunity environment that values and executes diversity, inclusion, and equity. Our team is spread across 50+ countries and six continents. What glues us together is our commitment to changing the way you connect.


About you

We hope that you care deeply about the quality of your work, the intrinsic worth of tasks, and the success of your team. You are self-disciplined and do not require micromanagement in terms of your skillset and work ethic. You do your best to flourish as an individual every day while working hard to foster a collaborative team environment. You believe in the importance of being — and staying — authentic, honest, positive, and kind. You are a good interlocutor with clear and concise communication. You are able to manage multiple projects, have an analytical mind, pay keen attention to detail, and love to get your hands dirty. You are cognizant, tolerant, and welcoming of vulnerabilities and cultural differences.


About the Role

Position: Full-time / Employee

Location: Remote-first

Benefits: Health Insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat in a gorgeous destination & other benefits

Responsibilities include but aren't limited to

  • Working directly with the Director of Growth & developing content strategies aligned with Airalo's short-term and long-term country targets
  • Developing an editorial calendar together with the rest of your Global team members
  • Collaborating with Airalo Growth divisions to publish blog and other content, including modifying styles and layouts
  • Creating and publishing engaging content for the assigned country or countries in the region
  • Optimizing or coordinating the optimization of content according to SEO and ASO best practices for the assigned country/language
  • Using content management systems to analyze website traffic and user engagement metrics
  • Managing content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic
  • Ensuring compliance with local laws (e.g., copyright and data protection)
  • Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content

Must haves

  • Bachelor’s degree & 3+ years of proven Content, SEO, and ASO achievement with a large B2C and B2B2C audience
  • Excellent understanding of SEO and ASO channel management and best practices
  • Strong understanding of web/mobile app campaign measurement and attribution
  • A strong understanding of keyword research with excellent analytical skills
  • Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
  • Experience in writing app descriptions and titles using researched keywords
  • An analytical mind with the ability to spot patterns and trends using the latest app analytics tools
  • Experience in creating multimedia content, including blog, podcast, social and video production
  • Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
  • Fluency in English and Portuguese, with impeccable verbal and written communication skills

Good to have

  • Understanding of UX copywriting and technical content
  • Ability to assess campaign performance, identify consumer behavior and creative opportunities, and manage cost-per-acquisition targets
  • Experience working on international brands
  • Experience working on cross-functional teams in an agile environment
  • Experience in the travel industry
  • Knowledge of eSIM and GSMA-related technologies and services
  • Journalistic background

We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.

The Company
HQ: Delaware, Delaware
179 Employees
On-site Workplace
Year Founded: 2019

What We Do

Bringing you pain-free connectivity while you travel.

As travelers ourselves, we’ve faced the painful situations of not finding Wi-Fi, losing the SIM card you’ve carefully taped to the back of your phone, and the horror of coming home to an unexpected roaming bill.

We believe that in today’s modern world, connectivity and freedom should be accessible to all. Airalo is here to take away the pain and stress of researching and seeking out the best roaming deal. We’re here to let everyone stay connected globally while keeping it simple and pain-free.

Airalo is the world’s first eSIM store for travelers to access over 200+ eSIMs at the most affordable, local rates from around the world, all via eSIM-compatible smartphone, tablet, or PC. Airalo offers you both connectivity and freedom - you’ll never have to carry multiple SIM cards or change your number again, no matter where you are in the world.

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