Content & Social Media Lead

Posted 9 Days Ago
Be an Early Applicant
New Cairo, Cairo, EGY
In-Office
Mid level
Agency • Digital Media • eCommerce • SEO
The Role
Lead strategic direction for multiple client social accounts: develop content strategy, pillars, and monthly frameworks; drive creative direction; mentor and supervise social/content team; collaborate with performance, design, and account teams; present strategies to clients; align content with KPIs and optimize using analytics to improve engagement and growth.
Summary Generated by Built In
Dot IT, a growing digital marketing agency serving international clients, is expanding its Social Media department.
We are looking for a Content & Social Media Lead to own the strategic direction of social accounts, guide the execution team, and ensure content aligns with business goals and KPIs.
This is a strategic leadership role, not a posting or scheduling role, managing multiple client accounts and collaborating closely with Performance, Design, and Account Management teams.

Key Responsibilities

Social Media Strategy & Planning

  • Develop strategies, content pillars, and monthly frameworks aligned with business goals.

  • Identify campaign opportunities and ensure platform-specific alignment.

Creative Direction

  • Lead ideation, campaign concepts, and storytelling direction.

  • Guide design team while maintaining a consistent brand voice.

Team Leadership

  • Supervise and mentor Social Media and Content Executives.

  • Review content calendars and ensure quality standards.

Performance Collaboration

  • Align strategy with KPIs, review reports, and adjust based on insights.

Client Interaction

  • Present strategies to clients and handle high-level feedback.



Requirements

Required Experience

  • 4–6 years in social media management, preferably in an agency.

  • Proven experience managing multiple client accounts and presenting strategies.

  • Strong background in content strategy and campaign ideation.

  • Experience with international/GCC clients preferred.

  • Familiarity with paid social campaigns is a plus.

Required Skills & Candidate Profile
  • Strategic thinker with the ability to translate business goals into content direction.

  • Strong leadership, mentoring, and project management skills.

  • Clear English communication; structured, organized, and deadline-oriented.

  • Able to guide creative direction without micromanaging.

  • Confident presenting ideas to clients and understands how content supports revenue and brand positioning.

  • Comfortable working remotely and thinks in campaigns, not posts.

  • Expertise in social media analytics and KPIs.

Key Performance Indicators (KPIs)

  • Client strategy approval rate and satisfaction.

  • Consistency and quality of monthly plans.

  • Engagement and growth improvements.

  • Reduced revision cycles through clear planning.

  • Team development and quality control.



Benefits

What We Offer

  • Remote work environment.

  • Exposure to international clients.

  • Clear growth path toward department leadership.

  • Performance-driven culture with structured systems.

  • Cross-functional collaboration across teams.



Skills Required

  • 4-6 years in social media management, preferably in an agency
  • Proven experience managing multiple client accounts and presenting strategies
  • Strong background in content strategy and campaign ideation
  • Experience with international/GCC clients
  • Familiarity with paid social campaigns
  • Strategic thinking and ability to translate business goals into content direction
  • Strong leadership, mentoring, and project management skills
  • Clear English communication; structured, organized, deadline-oriented
  • Ability to guide creative direction without micromanaging
  • Confident presenting ideas to clients and understanding content's role in revenue and brand positioning
  • Comfortable working remotely
  • Expertise in social media analytics and KPIs
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The Company
23 Employees
Year Founded: 2003

What We Do

Dot IT is a leading full-service digital marketing agency founded in 2003. The company specializes in helping businesses achieve their goals through a comprehensive suite of services, including branding, graphic design, website design and development, SEO, e-commerce solutions, UI/UX, PPC, social media marketing, content marketing, digital marketing strategy, and marketing automation, with a global presence spanning Egypt, Estonia, the UAE, and Spain.

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