Content & Social Media Executive

Company Description

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our mission –  we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

Job Description

As Content & Social Media Executive your role will be to focus on our Irish Sports Direct channels. Reporting directly to the Head of Marketing you’ll get to work on some of the biggest sponsorships and brand campaigns in Ireland.

You’ll be managing:

• Content Creation
  • Utilize our bank of existing content, whilst also cooking up new and original content ideas, then executing them!
  • Develop engaging copy that grabs attention.
• Scheduling
  • Work within our tools to build comprehensive social plans & scheduling that can be shared with wider teams & brands to give visibility on upcoming posts & content.
• Community Management
  • Managing an active online community, responding to comments, and partaking in discussion around relevant topics.
  • Daily monitoring of all social media channels including competitors and similar accounts sharing insight & ideas back with the wider team.
  • Finding trends, #hashtags – and general ‘hack culture’ to ensure as a brand we’re responding to and participating in the right discussions.
• Communication
  • Be our brand’s social media presence and establish our tone of voice taking direction from our new brand positioning and evolution.
• Events
  • Attend events & games to capture content reporting on moments within the community (in some instances you might even need to get in front of the camera so don’t be shy).
• Reporting and analytics
  • You’ll be expected to provide some analytical reporting to creatives and the wider business, demonstrating your skills.
• Paid media and advertising
  • Working with the paid media team to execute paid-for campaigns, distributing content across the platforms where the consumer lives.
• Influencer Marketing
  • Owning influencer marketing from identifying potential influencers, relationship building, negotiating contracts and deliverables plus monitoring and analysing results.
• National and International travel as required; full driver’s license is essential.

Qualifications

• Meticulous organization and timekeeping within a fast-paced and energetic team that juggle multiple projects and tasks.
• Attention to detail from a creative and copywriting point of view.
• Ability to understand and translate brand direction and purpose into social ideas and content.
• Ability to identify relevant cultural insights and apply these to your creative thinking.
• Deep understanding of how people engage with social platforms, and how behaviour is changing. Ability to translate data into insights to inform creative strategy.
• Great facilitation skills – for workshops and creative sprints.
• An interest in Sport is a must!

Additional Information

What's in it for you?

• Salary €35,000 per annum
• Group Wide 20% Discount across most Frasers Group brands
• Flexible working pattern
• Company pension scheme
• 10% group discount for Health Insurance policy
• Bike to work scheme
• Sick pay

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Fearless 1000 – By October 2025, we want our share price to hit £10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from £50,000 to £1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance*.

*subject to terms and conditions

Frasers Festival – An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe – hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.