Content Marketing Specialist

Reposted Yesterday
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Atlanta, GA, USA
In-Office
Junior
Information Technology • Logistics • Other • Software • Consulting
The Role
The Content Marketing Specialist will conduct market research, create and manage engaging content, optimize it for SEO, and analyze performance while collaborating with various teams to support marketing objectives.
Summary Generated by Built In

About 4flow 

4flow is a global leader in supply chain delivering end-to-end solutions for some of the world’s most recognized brands. Headquartered in Berlin, Germany, we partner with organizations to optimize supply chain performance, drive operational excellence, and enable digital transformation. 

Firmly established in Europe with a strong track record of success, 4flow is now focused on accelerating our expansion in North America.

The 4flow vision

4flow is the trusted global leader in end-to-end supply chain optimization. Our dedication drives us to make a positive, sustainable impact for our customers, the environment and society.

What your new challenge will look like 

  • Conduct market and competitor research to understand competitors and target audiences and identify content opportunities.  

  • Stay abreast of content and consumer trends and advancements in technology.  

  • Create high-quality, engaging content including blog posts, articles, social media posts, whitepapers, case studies, e-books, and newsletters.  

  • Collaborate with designers, content writers and 4flow business lines to produce multimedia content. 

  • Develop and execute social media campaigns that use content to create brand awareness and generate leads.  

  • Analyze, create, and modify content processes, templates, guidelines and documentation to increase efficiency and quality of work.  

  • Track and report on content campaign performance.  

  • Optimize content for SEO to increase organic search visibility.  

  • Monitor and analyze content performance and adjust content strategy to improve engagement and conversion rates.  

  • Work closely with the North America and global marketing team to align content with marketing campaigns and goals.  

  • Develop relationships and collaborate with business-line stakeholders to ensure content and marketing campaigns support overall business-line objectives and strategy.  

  • Ensure all content is consistent with brand voice, style and tone.  

  • Maintain and update content guidelines and best practices.  

  • Identify and implement content distribution strategies to reach a wider audience.  

  • Leverage various platforms (e.g., website, publications, search engines, social media, HubSpot and partnerships) to distribute content effectively.  

Why you belong at 4flow 

  • Bachelor’s degree in marketing, communications, journalism, or related field.  

  • 1-3 years of experience in content marketing or related field.  

  • Excellent writing, editing and proofreading skills.  

  • Creative thinker with a passion for storytelling and content creation.  

  • Strong understanding of content best practices such as SEO, SMO, and PPC.  

  • Strong knowledge of website best practices, social media platforms and content marketing tools  

  • Familiarity with marketing automation tools (e.g., HubSpot).  

  • Analytical mindset with the ability to interpret data and make data-driven decisions.  

  • Experience with graphic design tools (e.g., Adobe Creative Suite) is a plus but not necessary.  

  • Excellent organizational and project management skills.  

What we offer

Come join us! 4flow, Inc. is an American company with German roots that offers a clearly defined vision, excellent job security, and outstanding long-term career prospects. Work side-by-side with a skilled team of consultants eager to share their know-how and experience. As part of a highly international, fast-growing company with a vibrant corporate culture, you will enjoy a competitive base salary, an attractive bonus system, and a great benefits package.

Ready for 4flow? Then please apply online.

We are committed to equal opportunities and welcome applications from all individuals, regardless of age, gender, origin, disability, sexual orientation, religion, or any other legally protected characteristic.

Skills Required

  • Bachelor's degree in marketing, communications, journalism, or related field
  • 1-3 years of experience in content marketing or related field
  • Excellent writing, editing and proofreading skills
  • Strong understanding of content best practices such as SEO, SMO, and PPC
  • Strong knowledge of website best practices, social media platforms and content marketing tools
  • Familiarity with marketing automation tools (e.g., HubSpot)
  • Analytical mindset with the ability to interpret data and make data-driven decisions
  • Excellent organizational and project management skills
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The Company
Atlanta, GA
599 Employees
Year Founded: 2000

What We Do

4flow provides consulting, software and services for logistics and supply chain management. More than 700 4flow team members leverage their supply chain expertise and IT know-how to best serve our customers at 18 locations around the world. Around the globe, we develop and implement lean and sustainable supply chain strategies for our clients’ businesses. Our clients come from a variety of industries including: vehicle manufacturers and suppliers, consumer goods and retail, industrial machinery manufacturers, medical technology, basic materials, spare parts, renewable energy, high-tech and telecommunications, and logistics service providers (LSP). 4flow and its customer AGCO were honored with the prestigious German Award for Supply Chain Management in 2016, presented by BVL International. Our consulting expertise at 4flow ranges from implementing lean logistics, designing and optimizing networks, managing and optimizing transportation to improving inventory, managing international supply chains and customs processes as well as enhancing import and export processes. 4flow vista® is the standard software for supply chain design and optimization. 4flow management handles the routine planning, optimization and operation of customers’ supply chain networks worldwide. 4flow research develops practical innovations, and conducts supply chain research relevant to the industry.

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