Content Marketing Specialist

What You'll Do:

• Pre-Sales Content Development:
• Develop resources tailored to potential customers, such as FAQs, customer-centric value propositions, and tailored industry insights.
• Ensure all pre-sales content aligns with Sauce’s brand messaging and highlights the unique value Sauce brings to SMB restaurants.
• Sales Enablement Content:
• Collaborate with the marketing and sales team to create high-impact materials that help drive revenue, such as pitch decks, one-pagers, and product overviews.
• Work with Marketing to align on messaging and include case studies and success stories in sales materials.
• Customer Success Enablement:
• Create resources to support ongoing restaurant success, such as onboarding guides, feature highlights, and "how-to" materials.
• Collaborate with the CS team to produce playbooks for addressing common customer scenarios and maximizing retention.
• Case Studies and Success Stories:
• Partner with customers and internal stakeholders to identify, write, design, and publish case studies that showcase Sauce’s impact in the SMB restaurant space.
• Highlight customer wins, focusing on how Sauce helps drive growth, reduce costs, and streamline operations.
• Ongoing Newsletters:
• Manage and create newsletters for:
• Pre-sales prospects (e.g., featuring success stories, product updates, and industry news).
• Existing customers (e.g., tips for maximizing value, new features, and industry trends).
• Personalize content for different audience segments to ensure relevance and engagement.
• Content Strategy Alignment:
• Partner with Product Marketing to align on broader product marketing initiatives and ensure messaging consistency across all materials.
• Collaborate with CS to gather feedback and measure the effectiveness of enablement content.

What You Bring:

• 5+ years of hands-on experience in content marketing, sales enablement, or customer communication roles, preferably in a SaaS environment.
• Strong writing, editing, and storytelling abilities.
• Experience creating customer-facing content for both acquisition and retention.
• Basic design skills using tools like Canva.
• Familiarity with email marketing platforms for newsletters (e.g., HubSpot)
• Collaborative mindset to work cross-functionally with Sales, Marketing, and CS teams.
• Analytical skills to assess the impact of content and refine based on feedback.

What We Offer:

• Strong & Competitive Compensation Package.
• Flexible Work Environment.
• Responsible Paid Time Off Policy.