Content Marketing Specialist

About Druva

Druva enables cyber, data, and operational resilience for every organization with the Data Resiliency Cloud, the industry’s first and only at-scale SaaS solution. Customers can radically simplify data protection, streamline data governance, and gain data visibility and insights as they accelerate cloud adoption. Druva pioneered a SaaS-based approach to eliminate complex infrastructure and related management costs and deliver data resilience via a single platform spanning multiple geographies and clouds.

Druva is trusted by thousands of enterprises, including 60 of Fortune 500, to make data more resilient and accelerate their journey to the cloud. Visit druva.com and follow us on LinkedIn, X and Facebook. 

Does This Sound Like You?

We’re looking for a content marketing specialist with a knack for storytelling and a talent for transforming complex technical concepts into simplified, accessible content—and a strategic mindset to tie it all together. You’re hungry, humble, eager to grow, and thrive in a fast-paced, dynamic environment. You have a solid grasp of the SaaS, data security, and cybersecurity landscape, understand Druva’s competitive differentiators, and bring a strong technical acumen to the table.

You’re a self-starter and problem solver who asks the right questions and takes initiative to get things done. Curiosity drives you, and you’re constantly looking for new ways to improve your craft, expand your knowledge, and push the boundaries of what’s possible. You’re ambitious, agile, collaborative, and resourceful with a bias towards action.

If you thrive at the intersection of content, data, and GTM strategy (and love transforming ideas into assets that drive engagement and conversion), this role is for you!

What You'll Do:

• Craft high-impact content tailored to various technical personas and buying centers from awareness to decision-making.
• Write dynamic and engaging technical content across multiple channels including blogs, whitepapers, case studies, newsletters, videos, email campaigns, webpages, and more.
• Optimize content for SEO,  leveraging keyword research and best practices to improve visibility and drive organic traffic.
• Utilize data to analyze, test, and optimize content based on Google Analytics, internal pipeline/booking metrics, and sales/customer feedback.
• Collaborate cross-functionally with product marketing, product, web, demand generation, sales, creative, and other teams to align content with business objectives and campaign goals.
• Manage blog calendar and cadence, including proofreading, editing, fact-checking, and optimizing for SEO and brand voice.
• Support campaign and product launch execution and ensure consistent messaging, tone, and brand voice across all materials.
• Utilize AI tools and execute prompts to accelerate content creation, ideation, repurposing, and personalization.
• Own and maintain Druva’s content library and sales enablement materials, ensuring key assets are up-to-date and aligned with GTM motions.

Your Skillset:

• 3-5 years of content marketing, marcom, or related experience in a SaaS, data security, cybersecurity, and/or cloud organization. Startup experience is a plus.
• Working knowledge of content analytics tools (e.g., Google Analytics, SEMrush, JasperAI, or similar).
• Understanding of data security and cybersecurity frameworks, data governance, and cloud architecture.
• Strong writing and editing skills.
• Understanding of ABM strategies and how content supports them.
• Advanced experience with prompts for AI-driven content tools.
• Experience collaborating with sales enablement teams to create and organize customer-facing and internal collateral.
• Bachelor's degree in a related field.