Content Marketing Specialist

As we accelerate our growth across strategic industries, we need content that not only builds our authority, but also contributes measurably to acquisition.
Your mission will be to help build a scalable content engine around our priority verticals: creating strong original content, improving our organic visibility, supporting campaigns across the funnel, and ensuring our best ideas are effectively repurposed and distributed across channels.
You will combine strong writing and analytical skills with SEO and content marketing expertise, and take ownership of the performance of the content you produce, from organic visibility and engagement to conversion and contribution to demand generation.

You will join Scaleway’s Marketing & Communications team, an international and collaborative team working across content, communications, growth, field marketing, lifecycle, social, SEO and events.
You collaborate closely with our Senior Content Editor, who leads Scaleway’s editorial direction, strategic narratives, tone of voice and editorial standards, and with Field Marketing to develop content that supports our priorities across key industries, markets and accounts.
You will also work with SEO, Lifecycle, Social, PR, Sales and internal subject-matter experts to make sure our content reaches the right audiences and can be activated across multiple channels.

• Lead content development for selected priority verticals, building a strong understanding of their audiences, business challenges and key topics, and translating these insights into content that supports our enterprise growth.
• Research and create high-quality content including white papers, industry reports, in-depth analysis, customer stories, articles, landing pages and campaign assets.
• Work closely with Field Marketing to identify content needs and build full-funnel content journeys, supporting industry campaigns and key accounts.
• Develop SEO-driven content based on search behavior, audience needs, market trends and content gaps, and continuously optimize existing content to increase organic visibility, qualified traffic and conversion.
• Build a systematic approach to content repurposing and distribution.
• Work closely with the Senior Content Editor to translate Scaleway’s editorial priorities and strategic narratives into compelling content for our target audiences, while maintaining our editorial standards and tone of voice.
• Interview customers, internal experts and external specialists to bring original insights, expertise and credible perspectives into our content.
• Collaborate with Field Marketing, Lifecycle, Social, SEO, PR and Sales to ensure content is effectively activated across channels and integrated into broader campaigns.
• Own content acquisition and performance KPIs
• Manage content projects end-to-end, from research and briefing through writing, publication, distribution, measurement and optimization.

HARDSKILLS:

• Excellent writing and editing skills, with proven experience producing high-quality B2B content such as white papers, industry reports, thought leadership and long-form content.
• Strong knowledge of SEO and content strategy.
• Strong understanding of B2B demand generation and the customer journey.
• Strong understanding of content distribution and repurposing across channels and formats.
• Comfortable working with content and acquisition KPIs to measure performance and identify opportunities for growth.
• Able to quickly understand complex or technical subjects and turn them into compelling content.
• Experience in B2B technology, cloud or AI is a strong plus.
• Fluent in both English and French.

SOFT SKILLS:

• A strong writer with a marketer’s mindset, equally interested in content quality and business impact.
• Curious, creative and analytical, with a strong ability to identify relevant topics and angles.
• Proactive and autonomous, comfortable taking ownership and identifying opportunities.
• Collaborative and comfortable working across different teams.
• Organized and adaptable, able to manage multiple priorities in a fast-moving environment.

Hybrid work: We offer up to 3 days of remote work per week.
Offices: Our offices are spacious, dynamic workspaces with bold design, conveniently located near public transport. Most of our offices feature outdoor spaces (terraces) and bike parking facilities.
Dining: Our chef provides a healthy meal service at the headquarters, and breakfast is available across all our sites year-round. Scalers working from regional sites enjoy a Swile card for lunches.
Well-being commitments: Whether it’s access to a gym, daycare places, or discounted services for caring services, Scaleway is committed to supporting Scalers in maintaining a balanced life.
International environment: With dozens of nationalities, Scaleway offers a stimulating environment where English is as widely spoken as French.
Career & Mobility: Our managers value internal mobility, and opportunities to transition to other entities within the Iliad Group are accessible to all Scalers.

✔ A rich and diverse product offering: Scaleway offers over 100 public cloud products in IaaS, PaaS, and AI.
✔ A cutting-edge technical environment: Scaleway provides modern infrastructures, including high-performance bare metal servers, to tackle exciting technical challenges.
✔ Commitment to responsible cloud: Scaleway is dedicated to a more responsible cloud, with data centers powered solely by renewable energy since 2017, minimizing our ecological footprint and holding top-level certification.

• Discovery call with a recruiter
• Manager interview to understand your technical skills and approach to the role 
• Home Assignment (writing test) and a debriefing of the Home Assignment
• Final Interviews with key Scaleway stakeholders (Industry Marketing, Sales, etc.)